Paid Media Marketing Manager

4 days ago

Seattle, Washington, United States Amazon Full time
About the Role

We are seeking an experienced Paid Media Marketing Manager to join our Amazon Music Performance Marketing team. This role will focus on driving global growth and awareness for Amazon Music Podcasts through strategic paid media initiatives.

Key Responsibilities
  • Develop and execute paid media campaigns across multiple channels to drive customer acquisition and build awareness for Amazon Music Podcasts.
  • Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
  • Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights.
  • Establish automated reporting and optimization processes, providing complete performance reporting and analysis on marketing campaigns.
  • Manage relationships with key partners in the digital marketing ecosystem, including DSPs and social platforms.
  • Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure high data quality.
  • Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media.
Requirements
  • 4+ years of ROI-focused digital marketing experience in a consumer-facing technology organization, including strategic management and hands-on execution of paid media channels.
  • Experience managing multi-million dollar paid media budgets.
  • Experience building, executing, and scaling marketing programs across multiple international markets.
  • Advanced Microsoft Excel skills, including the ability to work with large data sets.
  • Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate to achieve the best results.
  • High attention to detail, across both business and technical domains.
Preferred Qualifications
  • 3+ years of performance marketing experience for consumer technology products or services.
  • Experience in the entertainment, media industry, and/or subscription business.
  • Direct, hands-on experience with Google Demand Gen, YouTube, DV360, Amazon Display Ads, and other DSPs, social media channels worldwide (Meta, Pinterest, Snap, Reddit, etc.).

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