Digital Marketing Specialist
3 days ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Ironside Group. As a Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and revenue.
Key Responsibilities- Develop and implement digital marketing campaigns across various channels, including social media, email, and search engine marketing.
- Conduct market research and analyze data to inform marketing strategies and optimize campaign performance.
- Collaborate with cross-functional teams to create compelling ad creatives and landing pages that align with campaign goals.
- Monitor and report key performance indicators (KPIs) to measure campaign success and provide actionable insights for future campaigns.
- Stay up-to-date with current digital marketing industry trends, market conditions, and best practices.
- Bachelor's degree in Marketing, Advertising, or equivalent experience.
- 3 to 5 years of proven experience in creating, monitoring, and optimizing programmatic and social media ad campaigns.
- Proficiency in utilizing digital marketing platforms, such as Google Ads, Meta/Facebook Ads Manager, and other programmatic advertising platforms.
- Experience and knowledge of Google's services, including Google Analytics, Google Ads Keyword Planner, and Search Console.
- Excellent critical thinking, analytical, and problem-solving skills.
- Strong writing ability with emphasis on creative marketing copy.
- Ability and willingness to learn new tools and technologies.
- Understanding of forecasting, budgeting, billing, and campaign pacing.
- Excellent customer service etiquette.
- Exhibits solid communication skills (oral, written, and presentation).
- Obsessive attention to detail and ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Fun, positive and highly collaborative culture among the team.
- Plenty of room for growth with continuous feedback and consistent reviews throughout the year.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Paid time off accrual, starting from day 1.
- 401(k) participation available.
- Business Casual work environment.
- Team happy hours and outside activities.
- On-the-job training.
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