Senior Digital Media Strategist
7 days ago
Join Merkle, a leading data-driven, technology-enabled, global performance marketing agency, as a Senior Digital Media Specialist. In this role, you will focus on media optimization and planning across paid media for a retail client, leveraging programmatic display and paid social, as well as mobile DSP, video DSP, and direct publisher buying.
Responsibilities- Develop and execute media strategies, optimize campaign performance, and provide reporting for programmatic display, paid social, and video campaigns across multiple platforms.
- Manage daily campaign optimization and management within individual DSPs and platforms.
- Evaluate publisher capabilities and new opportunities, and work with the team to maintain awareness of new marketing platforms and techniques.
- Build trafficking sheets to share with the Ad Ops team, who will generate pixels and tags through 3rd party ad server tools.
- Assist in budget management, including allocation of monthly budgets, issuance/revisions of monthly insertion orders, and oversight of client's billing and financial reconciliation.
- Analyze campaign performance and provide optimization recommendations.
- 1+ years of hands-on media buying experience in DSPs (DV360, Google Ads, TTD, Amazon DSP, Facebook/Instagram).
- eRetail or Retail Media Network knowledge a plus.
- High level of accuracy and attention to detail.
- Passion for media and the technologies used to support online and/or mobile advertising operations.
- Experience with digital ads trafficking is a plus (Campaign Manager, Media Ocean, Prisma).
- Well-versed in the Microsoft Office suite, especially Excel and PowerPoint.
- Professional client communication, both written and verbal.
- Ability to handle multiple projects and prioritize responsibilities in a fast-paced environment.
Merkle is an agency of dentsu, a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. We are champions for meaningful progress and strive to be a force for good for our people, for our clients, for the industry and for our society.
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