Director of Retail Activations and Licensing

1 week ago

Chicago, Illinois, United States Kellanova Full time
Director of Retail Activations and Licensing

As a key member of our team, you will lead the planning, negotiation, and management of licensed properties within the USA, focusing on expanding our brand's presence and revenue through strategic partnerships. This role will also lead the ideation, development, and execution of National Tentpoles and Commercial Activations while managing partners. It will follow the Integrated Commercial Process to develop and execute full funnel plans for promotions.

Key Responsibilities:
  • Drive Omni-Retail Promotions - Develop omni-retail promotions to drive activation and demand during key shopping weeks. Align sales priorities with category objectives to create programs that win share and boost NSV.
  • Develop Selling and Activation Tools - Develop the full suite of selling and activation tools to accompany each of the scale retail events. These would include merchandising materials for display, on pack artwork, retailer selling tools using shopper insights, promotional and offer based tools, media plans, creative and content development across the full experience.
  • Design Seasonal Activation Tools - Design evergreen seasonal and occasion events. Create activation tools that provide incremental resources for the sales team to present shopper ideas to retailers for key events.
  • Align Goals and Develop Licensing - Align sales and category on program goals and tools. Provide expertise to shape programs for success, especially during retail power weeks. Develop and coordinate licensing programs with brand objectives and global partnerships.
  • Post-Program Insights - Create fact-based post-program analysis across the team's responsibility for best practice sharing, learning for future events and stewardship within the organization on performance.
Requirements:
  • Bachelor's Degree or experience working in brand licensing or related field.
  • Strong negotiation, analytical, and strategic thinking skills. Excellent communication, leadership, and project management abilities.
  • Ability to drive results, including effective time management and ability to drive timely resolution of potential obstacles.
  • Ability to work effectively across diverse cross-functional teams.
  • In-depth knowledge of the US legal and regulatory landscape related to licensing. Familiarity with intellectual property rights and contract law.
  • Project management, licensing, and contract management experience.
About Kellanova

Kellanova is a leading snacks-led powerhouse, driven by our vision to be the world's best-performing snacks company. Our portfolio of iconic, world-class brands includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Crunchy Nut, and more. We are committed to building a culture of belonging, where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.

We are an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of our people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

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