TikTok Search Marketing Manager

1 day ago


San Jose, California, United States Tik Tok Full time
Job Description

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered. As a Digital Acquisition Specialist, you will be responsible for driving new advertiser growth through organic search on a global scale. Your key responsibility will be to develop and execute global growth strategies responsible for SMB's new advertiser acquisition through organic channels.

You will collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales to launch initiatives, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth. This role requires close collaboration with marketing teams, in-market sales leadership, product managers, and engineering teams in a rapidly evolving environment.

The ideal candidate will have 5+ years of SEO and digital marketing experience, 2+ years of growth marketing experience, experience working in enterprise B2B business, excellent communication skills, business acumen, and analytical thinking. You will be able to prioritize effectively in a fast-paced environment, have deep SEO knowledge, and leverage data to identify and solve problems.

Responsibilities
- Drive new advertiser growth through organic search on a global scale
- Develop and execute global growth strategies aligned with business objectives that drive acquisition growth
- Collaborate and communicate with cross-functional teams to launch initiatives, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth
- Create and implement data-driven SEO strategies to drive acquisition growth
- Work alongside Paid Media leads to drive a holistic search strategy
- Analyze competitor landscapes to identify opportunities for improvement
- Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs, and be accountable for results.

Qualifications

Minimum Qualifications:
- 5+ years of SEO and digital marketing experience
- 2+ years of growth marketing experience
- Experience working in enterprise B2B business
- Excellent communicator and comfortable managing and handling internal and external communication, engaging and influencing with cross-functional groups
- Business-oriented, customer-oriented, with a good understanding of business and the ability to recognize demand scenarios, proficient in data analysis, with strong abstraction and systematic thinking abilities.

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