Marketing Content Manager

4 weeks ago

Washington, Washington, D.C., United States KIPP DC Full time
Job Title: Marketing Content Manager

We are seeking a highly skilled Marketing Content Manager to join our team at KIPP DC Public Schools. As a key member of our brand team, you will be responsible for executing our communications across all channels, from shaping our editorial calendar to crafting compelling content.

As the Marketing Content Manager, you will play a pivotal role in strengthening our brand identity and fostering meaningful connections with our audience. You will lead initiatives in copywriting, photography, videography, and crisis communication support, ensuring that every interaction reflects the core values and mission of KIPP DC.

Reporting directly to the Director of Marketing and Communications, you will collaborate closely with internal teams, school leaders, and stakeholders to shape both the strategy and content of our internal and external communications, ensuring consistent and impactful messaging across all channels.

Key Responsibilities:
  • Develop and maintain the editorial calendar for all internal and external channels, including newsletters, intranet, social media, email marketing, Slack, blog, public website, speeches, PR, and earned media.
  • Lead content creation and curation efforts, managing KIPP DC's copywriting, video production, and photography needs.
  • Collaborate with partner teams, academic leadership, and school leaders to curate compelling, human-centered stories, content, and campaigns.
  • Ensure clear decision-making processes, feedback loops, and adherence to deadlines for content projects.
  • Oversee the design, content, and production of marketing assets, maintaining alignment with brand guidelines and messaging.
  • Utilize analytics to evaluate the effectiveness of content and inform future strategies.
Requirements:
  • Bachelor's degree required.
  • 2-5 years of communications, content creation, social media management, and crisis management experience.
  • Exceptional project management skills required.
  • Exceptional writing, grammar, and proofreading abilities.
  • Mastery in various communication mediums, including social media, websites, email marketing, and other digital platforms.
  • Proficiency in Microsoft and Google suites, design software, digital marketing platforms, and CRMs.
  • Ability to work independently in a fast-paced environment and meet tight deadlines.
  • Strong interpersonal skills and ability to collaborate effectively across teams.
  • Commitment to KIPP DC's mission and values.

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