Digital Marketing Director

1 day ago


RignylaSalle, Grand Est, United States Adams Publishing Group LLC Full time

Job Summary:

This position is responsible for driving digital revenue sales growth and mentoring the local advertising sales team for Adams Publishing Group LLC in East Central Minnesota. As a key leadership role, this position serves on the Central MN Executive Committee and collaborates with department heads to achieve business objectives.

Key Responsibilities:

  • Manage digital marketing solutions and services for the region, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters, and other emerging solutions.
  • Coach and mentor Multimedia Account Executives to maximize revenue opportunities related to digital services.
  • Develop and execute integrated digital marketing campaigns from concept to execution.
  • Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
  • Lead the development and implementation of digital advertising strategies, including budget development and projections.
  • Measure the effectiveness of various marketing campaigns using Google Tag Manager and Analytics.
  • Prospect and harvest new digital business, train staff, and create optimal solutions for area businesses.
  • Ensure accounts receive superior customer service, including campaign metrics and check-ins.

Requirements:

  • Strong understanding of current digital marketing tools and strategies.
  • Ability to lead and motivate staff to achieve digital revenue sales growth.
  • Excellent communication and collaboration skills.
  • Google Suites data collection and analytics understanding.
  • Minimum 50% of time in the field prospecting and harvesting new digital business.
  • 40% of time in the field with MMAEs (training staff and creating optimal solutions for area businesses).
  • Balance of time ensuring accounts receive superior customer service.


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