Head of Digital Strategy and Transformation

1 day ago


New York, New York, United States Crunch Fitness Full time

Job Description: Head of Digital Strategy and Transformation

Location: New York, NY

Estimated Salary: $120,000 - $150,000 per year

We are looking for a strategic leader to head our digital transformation efforts at Crunch Fitness. The ideal candidate will have a proven track record of driving business growth through innovative digital solutions.

About the Role:

This is a hybrid role working 3 days a week in our NYC office. The successful candidate will be responsible for developing and implementing a comprehensive digital strategy that aligns with our business goals.

Responsibilities:

  • Lead content management and test and troubleshoot digital assets for Crunch.com, the Crunch app and additional digital vehicles
  • Guide the marketing team on digital best practices for partnerships, website creative and sale rollouts
  • Use HubSpot and Google Analytics to produce regular performance/ROI reports and share
  • Manage CRM strategy across various audiences (prospects, members, personal training clients, etc.) for the brand and build testing frameworks for continuous optimization of open, click-through and conversion rates

Requirements:

  • Bachelor's degree in marketing or other relevant area
  • 6+ years of digital marketing experience
  • Advanced understanding of HubSpot (Marketing Hub, Sales Hub) and its integration in support of marketing and organizational/business strategies
  • Experience in a B2C marketing organization is highly preferred with a focus on marketing technology and systems


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