Head of Digital Strategy and Transformation
1 day ago
Job Description: Head of Digital Strategy and Transformation
Location: New York, NY
Estimated Salary: $120,000 - $150,000 per year
We are looking for a strategic leader to head our digital transformation efforts at Crunch Fitness. The ideal candidate will have a proven track record of driving business growth through innovative digital solutions.
About the Role:
This is a hybrid role working 3 days a week in our NYC office. The successful candidate will be responsible for developing and implementing a comprehensive digital strategy that aligns with our business goals.
Responsibilities:
- Lead content management and test and troubleshoot digital assets for Crunch.com, the Crunch app and additional digital vehicles
- Guide the marketing team on digital best practices for partnerships, website creative and sale rollouts
- Use HubSpot and Google Analytics to produce regular performance/ROI reports and share
- Manage CRM strategy across various audiences (prospects, members, personal training clients, etc.) for the brand and build testing frameworks for continuous optimization of open, click-through and conversion rates
Requirements:
- Bachelor's degree in marketing or other relevant area
- 6+ years of digital marketing experience
- Advanced understanding of HubSpot (Marketing Hub, Sales Hub) and its integration in support of marketing and organizational/business strategies
- Experience in a B2C marketing organization is highly preferred with a focus on marketing technology and systems
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