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Product Manager

1 month ago

Carlsbad CA USA, United States Orthofix Full time
Why Orthofix?

We are a leading global company in the spine and orthopedics industry, with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions, and a leading surgical navigation system. Our combined company is over 1,600 strong, with products distributed in 68 countries worldwide and a global R&D, commercial, and manufacturing footprint.

Come be part of our global team of dedicated professionals who, through their extraordinary efforts, demonstrate every day their commitment to our mission of improving the lives of patients. At Orthofix, our culture is built around Integrity and the core beliefs we live by: Exceed Expectations, Work Together, Be Respectful, Get Lean, and Have Fun.

How You'll Make a Difference?

The Product Manager is responsible for managing the marketing of spinal implant products. This position is accountable for establishing long-term product strategies, developing and executing corresponding annual marketing plans, planning, coordinating, and executing the launch of new products, and achieving business performance targets. Responsibilities may include one or more product systems within a specific spinal implant franchise.

What Will Your Duties and Responsibilities Be?

The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.

  • Create strategic business plans that include market analysis, product opportunities, product positioning, product lifecycle planning, financial and sales projections, and commercialization strategies.
  • Manage upstream product development marketing activities such as surgeon design team management, product definition, pre-clinical and clinical evaluation/validation, budgeting, forecasting, and inventory planning.
  • Collaborate with all departments to drive new products from development to launch.
  • Manage day-to-day activities of associated products.
  • Analyze technical, financial, schedule, and sales information.
  • Provide product technical, clinical, and selling support to the sales force and participate in key sales activities.
  • Manage product launches and downstream product management. Activities include developing sales support collateral, customer and distributor targeting/prioritization, communicating to the sales team, leading marketing campaigns, and educating surgeons and sales representatives.
  • Build strong partnerships with sales management, sales reps, supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities and achievement of objectives.
  • Identify continuous process improvement opportunities to maximize efficiencies and effectiveness.
  • Maintain staff by recruiting, selecting, orienting, and training employees.
  • Global activities not to exceed 15% of job function.
What Skills and Experience Will You Need?

The requirements listed below are representative of the education, knowledge, skill, and/or ability required for this position.

  • Bachelor's degree in marketing, engineering, or related discipline.
  • Minimum of 3 years of product marketing experience in medical devices.
  • Experience working with KOLs and distribution to identify product requirements.
  • Proven experience in creating and implementing comprehensive marketing plans with multiple stakeholders.
  • Track record of managing successful product launches with compelling product positioning and messaging.
  • Performed quantitative analysis to guide strategy and decision-making.
  • Effective in customer-facing situations (e.g., design meetings, labs, tradeshows, sales calls, customer education).
  • Ability to effectively communicate with a wide range of internal and external customers (e.g., surgeons, executives, sales reps, vendors, etc.). Strong oral and written communication skills are essential for this position.
  • Ability to solve a variety of problems and with limited information in a timely manner.
  • Ability to interpret instructions furnished in written, oral, diagram, or schedule form.
  • Proficient with word processing (Word), spreadsheets (Excel), presentation software (PowerPoint), flow charting, and graphs. Competency in navigating the Internet.
  • Ability to travel 30% of time.
What Qualifications Are Preferred?

The education, knowledge, skills, and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.

  • MBA or equivalent.
  • Spine experience.
  • Operating room experience.
  • Medical device sales experience.
  • Experience working with a best-in-class repeatable marketing methodology is a plus.
  • Oracle experience.
PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS

The physical requirements listed in this section include, but are not limited to, the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.

  • Must be able to lift 30 lbs (weight of a surgical set) safely.
  • No additional physical requirements or essential functions for this position.