Product Marketing Manager

1 week ago


Tustin, California, United States VeSync Full time
About VeSync

VeSync is a leading provider of smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.

We share the VeSync smart home platform with COSORI, Etekcity, and Levoit, and our goal is to support healthy and interconnected lives. With an entire household of smart products, we're empowering users to innovate their home in fresh exciting ways.

The Opportunity

We're seeking a Product Marketing Manager to operate at the intersection of product development and market strategy. As a key member of our team, you will serve as both an advocate for the product and a voice of the customer within the organization.

You will understand and articulate the unique value proposition of a product, and craft compelling messaging that resonates with both new and existing customers. Product Marketing Managers play a crucial role in shaping the perception of a product, influencing its success in the marketplace, and driving the business's revenue growth.

Key Responsibilities
  • Partner with the consumer insights team to conduct research and understand market trends, target customer segments, needs, and pain points.
  • Partner with Regional BU leads to support go-to-market (GTM) strategies for all new product launches.
  • Collaborate with product teams to align on product features, roadmaps, and product positioning.
  • Develop product positioning and messaging that differentiates the product in the market and resonates with the target audience.
  • Work with Sales and Marketing teams to create sales enablement materials such as pitch decks, case studies, and product demos.
  • Engage with customers and gather feedback to inform product development and positioning.
  • Create and maintain up-to-date product marketing collateral like packaging.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Data Analytics, or Statistics, or related field.
  • 5+ years of experience in a product marketing role in consumer electronics, consumer goods, industry, or similar.
  • Excellent communication, presentation, project management, and leadership skills.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Excellent analytical skills with close attention to detail and accuracy.
  • Savvy communicator who can distill complex concepts into clear and compelling messages.
What We Offer

We offer a competitive salary of $130,000+ annually, as well as a comprehensive benefits package, including 100% covered Medical/Dental/Vision for employee and spouse + dependents, 401K with 4% employer match, and generous Sick + Vacation policy + paid holidays.



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