Product Marketing Strategist

3 days ago


Tustin, California, United States VeSync Full time
About VeSync

VeSync is a leading market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond. We're a team of innovators, designers, and problem-solvers who share a common goal - to support healthy and interconnected lives.

The Opportunity

We're seeking a Product Marketing Manager to join our team in Tustin, CA. As a key member of our marketing team, you will play a crucial role in shaping the perception of our products, influencing their success in the marketplace, and driving business revenue growth. You will be responsible for understanding and articulating the unique value proposition of our products, crafting compelling messaging that resonates with both new and existing customers, and partnering with cross-functional teams to drive product launches and marketing strategies.

Key Responsibilities

* Partner with the consumer insights team to conduct research and understand market trends, target customer segments, needs, and pain points.
* Collaborate with product teams to align on product features, roadmaps, and go-to-market strategies.
* Develop product positioning and messaging that differentiates our products in the market and resonates with the target audience.
* Work with Sales and Marketing teams to create sales enablement materials, such as pitch decks, case studies, and product demos.
* Engage with customers and gather feedback to inform product development and positioning.
* Create and maintain up-to-date product marketing collateral, such as packaging and product documentation.

Requirements

* Bachelor's degree in Marketing, Business Administration, Data Analytics, or Statistics, or related field.
* 5+ years of experience in a product marketing role in consumer electronics, consumer goods, or similar industries.
* Excellent communication, presentation, project management, and leadership skills.
* Ability to work in a fast-paced, deadline-driven environment.
* Excellent analytical skills with close attention to detail and accuracy.
* Savvy communicator who can distill complex concepts into clear and compelling messages.

Perks and Benefits

* 100% covered Medical/Dental/Vision for employee and spouse + dependents.
* 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting.
* Generous Sick + Vacation policy + paid holidays.
* Life Insurance.
* Voluntary Life Insurance.
* Disability Insurance.
* Critical Illness Coverage.
* Accident Insurance.
* Healthcare FSA.
* Dependent Care FSA.
* Travel Assistance Program.
* Employee Assistance Program (EAP).

Location

This is an on-site, office-based role in Tustin, CA.

Salary

$130,000+ annually.

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