Brand Marketing Strategist

1 month ago


Tustin, California, United States Vesync Full time
About the Role:

The Brand Marketing Manager will be responsible for developing and executing brand marketing strategies to enhance brand recognition and customer loyalty. This role will involve conducting market research to understand consumer buying behavior, trends, and competitive landscapes. The successful candidate will partner with Regional BU leads to support go-to-market (GTM) strategies for all new product launches.

Key Responsibilities:

Develop and execute brand marketing strategies to enhance brand recognition and customer loyalty
Conduct market research to understand consumer buying behavior, trends, and competitive landscapes
Partner with Regional BU leads to support go-to-market (GTM) strategies for all new product launches
Responsible for new product launches and managing the creation and delivery of compelling marketing campaigns across various channels, including but not limited to PR, Influencer Marketing, Affiliate, Ads, etc.
Work with creative teams to guide the brand's visual and verbal messaging
Set and manage the brand marketing budget to maximize return on investment
Stay current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing

Requirements:

Bachelor's degree in Marketing, Business Administration, Graphic Design or Visual Arts, or related field
5+ years of experience in a marketing role
Strong portfolio showcasing expertise in branding, and multi-channel marketing strategies
Excellent communication, presentation, project management skills
Ability to work in a fast-paced, deadline-driven environment
Ability to think strategically, at a high level, yet be detail oriented and organized at follow through and execution

What We Offer:

100% covered Medical/Dental/Vision for employee AND spouse + dependents
401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
Generous Sick + Vacation policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen

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