Lead Marketing Insights Analyst
2 weeks ago
EOE Statement:
We are an equal employment opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Job Overview:
We are seeking a skilled Senior Marketing Data Analyst to become a vital part of the Meridian Trust team. The Senior Marketing Data Analyst will facilitate informed business decisions by delivering comprehensive quantitative and qualitative data analysis, along with insightful reporting of trends, patterns, and insights to marketing leadership through dashboards and detailed reports.
Utilize business intelligence tools to dissect business challenges and issues, integrating data from both internal and external sources.
Operate with minimal oversight, employing a thorough understanding of business objectives to provide recommendations that significantly influence the attainment of marketing operational goals.
This role demands an advanced skill set and proficiency in analytical procedures and techniques.Salary Range:
$80,000 - $106,000.
Position Requirements:
EDUCATION/CERTIFICATION:
Bachelor's degree in Marketing, Business, Computer Science, Data Science, or a related discipline.
EXPERIENCE REQUIRED:
3-6 years of experience in market research, data analysis, statistics, or related fields with proven expertise.
Demonstrated ability to utilize data to narrate the performance story of various marketing campaigns, presenting findings in a clear and visually appealing manner.
Familiarity with best practices in data visualization and experience with data visualization software is essential.Experience in managing complex customer databases or software platforms is also required.
Excellent verbal, written, and interpersonal communication skills are a must.
Ability to juggle multiple projects, prioritize tasks, and meet deadlines is crucial.
Attention to detail and a strong customer service orientation are key attributes.
EXPERIENCE PREFERRED:
Robust analytical, mathematical, and statistical skills; capability to derive insights from intricate datasets and information sources.
Experience in assessing marketing assets alongside data and analytical capabilities.
Familiarity with SQL, Salesforce Marketing Cloud, and MCIF Software tools is advantageous.
Experience within the Credit Union or Banking sector is preferred.
Position:
Senior Marketing Analyst
Employment Type:
Full-Time
Exempt/Non-Exempt:
Exempt
This position is currently accepting applications.
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