Digital Marketing Director

2 days ago

Boise, Idaho, United States Darigold Full time
About the Role

Darigold is seeking a highly skilled and experienced Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, consumer engagement, and drive revenue growth nationally.

Key Responsibilities
  • Digital Strategy Development: Develop and execute holistic digital marketing strategies aligned with overall marketing objectives and business goals. Drive innovation and explore new digital channels to maximize reach and engagement.
  • Media Planning and Buying: Lead the planning, negotiation, and execution of media plans across digital channels, including display advertising, paid search, video advertising, and programmatic buying. Ensure media plans are optimized to achieve campaign KPIs and maximize ROI.
  • E-commerce Strategy: Build a compelling, best-in-class Darigold e-commerce brand presence while developing and executing strategies to accelerate traffic, conversion, and sales growth through e-commerce channels.
  • Brand Positioning: Ensure the delivery of a compelling brand positioning, in collaboration with brand leaders, that resonates with target consumers across all touchpoints. Align strategies to reinforce and enhance brand identity and messaging with consumers (and internal stakeholders).
  • Campaign Management: Oversee the implementation and optimization of digital marketing campaigns. Utilize analytics tools to monitor campaign performance, analyze results, and derive actionable insights for continuous improvement.
  • Budget Management: Manage digital marketing and media budgets effectively, monitoring spending and optimizing allocation to achieve cost-efficiency and performance goals.
  • Leadership: Manage a marketing communications team, while fostering a culture of collaboration, innovation, and excellence within the team. Provide guidance on campaign strategies and professional development.
  • Cross-functional Collaboration: Collaborate closely with brand management team leadership, creative services, and other functional departments (IT, analytics, sales) to align digital marketing efforts with our consumer business objectives.
  • Vendor and Agency Management: Manage relationships with digital advertising platforms, media agencies, technology vendors, and other external partners. Negotiate contracts, evaluate performance, and ensure alignment with strategic goals.
  • Analytics and Reporting: Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on key performance metrics (KPIs). Develop regular performance reports and presentations for senior management.
  • Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and media planning. Implement innovative strategies and tactics to maintain competitive advantage.
Requirements
  • Experience: 5+ years of experience in digital marketing, media planning, or related roles, preferably within the Food & Beverage (or CPG) industry.
  • Digital Marketing & Media Planning: Proven track record of developing and executing successful digital marketing strategies and media plans with superior results.
  • E-commerce: Experience in e-commerce marketing, with a strong understanding of e-commerce platforms, growth strategies, and brand-building best practices.
  • Data Led Decision Making: Strong analytical skills, proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and ability to optimize spending for maximum ROI.
  • Creative Judgement: Solid creative experience, aptitude, and passion in best-in-class advertising.
  • Entrepreneurial Spirit: An innovative problem solver with a growth-oriented mindset.
  • Passionate Vision: Strategic thinker with a creative mindset and a passion for innovation in digital marketing and media planning.
  • Leadership Skills: Leadership experience with a demonstrated ability to lead and develop high-performing teams.
  • Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders with clarity.
  • Education: Bachelor's degree required; MBA preferred.

  • Digital Marketing Strategist

    4 days ago

    Boise, Idaho, United States Dream To Prosper Full time

    About Dream To Prosper:A Global Leader in Personal Development:Dream To Prosper is a global leader in personal development and success education, with a presence in over 120 countries. Our programs are designed to empower individuals to reach their highest potential. As we continue to grow, we are looking for a digital marketing expert to help us expand our...

  • Backend Developer

    5 days ago

    Boise, Idaho, United States Velox Full time

    About VeloxVelox is a leading digital marketing agency seeking a highly skilled Backend Developer to join our team. As a Backend Developer, you will play a critical role in developing new digital marketing tools to support our clients' success.Job SummaryWe are looking for a talented Backend Developer who is passionate about data analysis, digital marketing,...

  • Backend Developer

    7 days ago

    Boise, Idaho, United States Velox Full time

    About the RoleWe are seeking a highly skilled Backend Developer to join our team at Velox. As a key member of our development team, you will be responsible for designing, developing, and maintaining our digital marketing tools and platforms.Key ResponsibilitiesDesign and develop scalable, efficient, and user-friendly backend systems to support our digital...

  • Sales Director

    7 days ago

    Boise, Idaho, United States VELOX Full time

    About VELOXVELOX is a digital marketing agency that combines business intelligence with services and technology. We take pride in working with our clients to build more productive and revenue-driving businesses swiftly.We help established businesses scale their online revenue with industry-leading strategies that work. Clients that had little or no online...

  • Director of Sales Operations

    7 days ago

    Boise, Idaho, United States VELOX Full time

    About VELOXVELOX is a digital marketing agency that combines business intelligence with services and technology. We take pride in working with our clients to build more productive and revenue-driving businesses swiftly.We help established businesses scale their online revenue with industry-leading strategies that work. Clients that had little or no online...

  • GTM Strategy Director

    34 minutes ago

    Boise, Idaho, United States Verint Systems Full time

    Job Title: GTM Strategy DirectorVerint Systems, Inc. is seeking a highly skilled GTM Strategy Director to lead our go-to-market strategy for the recording/EDM portfolio. As a key member of our team, you will be responsible for driving business growth, developing offers, and building tools, messaging, and sales enablement materials to support market...

  • Marketing Campaign Strategist

    7 days ago

    Boise, Idaho, United States Iatric Systems, Inc. Full time

    About the RoleWe are seeking a highly skilled Marketing Campaign Manager to join our team at Iatric Systems, Inc. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns to drive brand awareness, customer engagement, and support our business objectives.Key ResponsibilitiesDevelop and Execute...

  • Marketing Campaign Strategist

    1 week ago

    Boise, Idaho, United States Iatric Systems, Inc. Full time

    Job Summary:We are seeking a highly skilled Marketing Campaign Strategist to join our team at Iatric Systems, Inc. as a Digital Marketing Manager. In this role, you will be responsible for developing and executing comprehensive marketing campaigns to drive business growth, enhance brand awareness, and engage our target audience.Key Responsibilities:Develop...

  • Lead Marketing Strategist

    2 weeks ago

    Boise, Idaho, United States Compass Group Careers Full time

    Job OverviewAt Compass Group Careers, we are redefining the dining experience across educational institutions nationwide. Our commitment to innovation and excellence drives us to create high-tech, engaging dining environments that foster community and connection among students.We are on the lookout for dedicated, innovative, and strategic individuals who are...

  • Marketing Operations Specialist

    2 weeks ago

    Boise, Idaho, United States Confluent Full time

    About Confluent:At Confluent, we empower organizations to leverage the full potential of real-time data, enabling innovation and success in the digital age. Our mission is to redefine the data infrastructure landscape through data streaming technology, allowing businesses to create impactful experiences and harness data in transformative ways.Role...

  • Administrative Marketing Specialist

    2 weeks ago

    Boise, Idaho, United States Lumos & Associates Full time

    Position OverviewBecome an integral part of our expanding team at Lumos & AssociatesAre you prepared to play a pivotal role in the growth of a prominent engineering firm? Lumos & Associates is on the lookout for a skilled and enthusiastic Administrative Assistant to lead the launch of our new office. This role is not merely a job; it is a chance to...

  • Director of Clinical Operations

    2 weeks ago

    Boise, Idaho, United States Physical Rehabilitation Network Full time

    About the RoleWe are seeking a highly skilled and experienced Clinic Director/Partner to join our team at Physical Rehabilitation Network. As a key member of our leadership team, you will be responsible for the day-to-day clinical operations of our clinic, ensuring that our patients receive the highest level of care and service.Key ResponsibilitiesLead...

  • Director of Clinical Operations

    2 weeks ago

    Boise, Idaho, United States Physical Rehabilitation Network Full time

    About the RoleWe are seeking a highly skilled and experienced Clinic Director/Partner to join our team at Physical Rehabilitation Network. As a key member of our leadership team, you will be responsible for the day-to-day clinical operations of our clinic, ensuring that our patients receive the highest level of care and service.Key ResponsibilitiesLead...

  • Sales Director

    7 days ago

    Boise, Idaho, United States SCI Full time

    About SCIWe are a leading provider of funeral, cemetery, and cremation services in North America, dedicated to celebrating the life and legacy of every loved one with professionalism, compassion, and attention to detail.Our MissionWe are committed to supporting families at difficult times, providing a symbol of trust and a mark of excellence in the...

  • Sales Director

    29 minutes ago

    Boise, Idaho, United States SCI Full time

    About SCIWe are a leading provider of funeral, cemetery, and cremation services in North America, dedicated to celebrating the life and legacy of every loved one with professionalism, compassion, and attention to detail.Our MissionWe are committed to supporting families at difficult times, providing a symbol of trust and a mark of excellence in the...

  • Director of Business Development

    1 week ago

    Boise, Idaho, United States LHC Group Full time

    **About LHC Group**We are a leading provider of home health, hospice, and home infusion services, dedicated to delivering high-quality patient care and exceptional customer experiences.**Job Summary**We are seeking a highly motivated and experienced Director of Business Development to join our team. As a key member of our leadership team, you will be...

  • Energy Procurement Director

    4 days ago

    Boise, Idaho, United States Orion Talent Full time

    Job SummaryWe are seeking a seasoned Energy Procurement Director to lead our global energy and water procurement efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive energy procurement strategy that drives best-in-class outcomes.Key ResponsibilitiesDevelop and execute a global energy procurement strategy...

  • Sales and Marketing Operations Coordinator

    2 weeks ago

    Boise, Idaho, United States Idaho Scientific Full time

    Position OverviewJoin Our Team at Idaho ScientificAt Idaho Scientific, we believe in tackling challenging problems alongside talented individuals. We offer the unique combination of a startup's innovative spirit and the stability of an established corporation. Our commitment to a balanced work-life experience is reflected in our comprehensive benefits...

  • Marketing Coordinator for National Guard Connectedness and Relationship Education System

    9 hours ago

    Boise, Idaho, United States Interactive Government Holdings Inc Full time

    About the PositionInteractive Government Holdings, Inc. (IGH) is seeking a highly skilled Marketing Coordinator to join our team in support of the National Guard Connectedness and Relationship Education System. As a Marketing Coordinator, you will play a critical role in developing and implementing a national communication strategy, establishing and...

  • Executive Sales Director

    7 days ago

    Boise, Idaho, United States Cardinal Health Full time

    About the RoleWe are seeking an experienced Executive Sales Director to join our team at Cardinal Health. As a key member of our sales leadership team, you will be responsible for driving revenue growth and exceeding sales targets in the managed care space.Key ResponsibilitiesDevelop and execute strategic sales plans to drive revenue growth and expand our...