Marketing Technology Coordinator

1 week ago

Los Angeles, California, United States Manatt, Phelps & Phillips, LLP Full time
Marketing Technology Coordinator

Manatt, Phelps & Phillips, LLP is a multidisciplinary, integrated national professional services firm known for quality and an extraordinary commitment to clients. We are seeking a Marketing Technology Coordinator to join our dynamic team to help drive and execute our CRM and online marketing initiatives.

Key Responsibilities
  • Web Content Posting and Curation
  • Update content on external website and intranet daily
  • Post press coverage, Firm news, articles, events, bios, job opportunities and awards, and update practice pages in a timely manner
  • Assist with web development, including building templated pages and brainstorming creative solutions for sharing and curating content
  • Generate website analytics, and create data reports with actionable insights
  • Maintain Word and PDF versions of updated marketing materials
  • Resize and catalog images in media library; ensure consistency and brand compliance with image usage for internal and external platforms

Email Marketing

  • Work with email marketing program (Pardot) to create newsletters, webinar invitations, and internal and external announcements
  • Format newsletters, obtain approvals, export mailing lists and schedule distributions
  • Analyze and report on newsletter readership statistics
  • Manage subscribers and bounced emails, updating opt-ins and opt-outs in CRM database
  • Work with events team to coordinate and implement technological components of webinar invitations and other event campaigns

CRM and Database Steward

  • Proactively update contacts database (Salesforce) by categorizing and filtering contacts, importing and exporting lists, and maintaining general data hygiene
  • Generate mailing lists and run reports and searches on an as-needed basis
  • Generate and review scheduled database audits to ensure quality and accuracy of reportable data
  • Leverage additional data enrichment tools to consistently and methodically keep contacts up to date
  • Meticulously research, correct and enter new contact data; resolve duplicates and bounce backs
  • Work with lateral hires to add contacts to mailing lists; send announcements
  • Document data-related processes and procedures for reference and other knowledge-based training
  • Input and ensure accuracy of matters for the firm's Experience Management system

Technology

  • Liaise with internal technology department to develop and test system enhancements related to marketing technology
  • Collaborate with the technology department and outside vendors on software hosting and upgrades
  • Support the marketing team by troubleshooting any technology questions regarding the website, email marketing, proposal tools and database needs
  • Troubleshoot and resolve issues related to integration and system performance
Qualifications

Required

  • Bachelor's degree in management information systems or computer science (preferred)
  • Two to three years of related work experience, preferably in a professional services or B2B environment
  • Superior client service skills and demonstrated willingness to go above and beyond to deliver exceptional service
  • Willingness to work collaboratively as a member of a team, with a positive, can-do attitude
  • Desire to grow in the position and as a contributing member to the marketing and business development team
  • High-speed data entry skills and exceptional attention to detail are required
  • Excellent written and oral communication skills, and ability to interact professionally with individuals at all levels within the Firm
  • Strong time management skills and flexibility to pivot based on department needs
  • Ability to prioritize, multitask, complete projects on tight deadlines and work in a fast-paced environment
  • Experience with website content management systems and related tools
  • Experience with HTML
  • Proficiency in Microsoft Word, Excel, PowerPoint, Adobe Creative Suite, and similar software
  • Able to work in-office three days per week (Tuesday, Wednesday and Thursday) and more as needed; Ability to be flexible, with occasional long nights, early mornings and weekends as needed

Highly Recommended

  • Knowledge of Google Analytics and SEO best practices
  • Experience with Salesforce (Sales Cloud) and Pardot (Account Engagement)
  • Current Salesforce certifications are a plus
  • Experience with or similar content management systems

The base annual pay range for this role is between $60,000-$67,000. The base pay to be offered will vary and depend on skills and qualifications, experience, location and will also take into account internal equity. A full range of medical, financial and/or other benefits dependent on the position will also be offered.

EEO/AA EMPLOYER/Veterans/Disabled

Manatt is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, physical or mental disability, religion, creed, national origin, citizenship status, ancestry, sex or gender (including gender identity, gender expression, status as a transgender or transsexual individual, pregnancy, childbirth, or related medical conditions), age (over 40), genetic information, past, current, or prospective service in the uniformed services, sexual orientation, political activity or affiliation, genetic or and any other protected classes or characteristic protected under applicable federal, state, or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.

This employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

IMPORTANT: If the Government cannot confirm that you are authorized to work, this employer is required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment.

Employers may not use E-Verify to pre-screen job applicants or to re-verify current employees and may not limit or influence the choice of documents presented for use on the Form I-9. In order to determine whether Form I-9 documentation is valid, this employer uses E-Verify's photo screening tool to match the photograph appearing on some permanent resident and employment authorization cards with the official U.S. Citizenship and Immigration Services' (USCIS) photograph. If you believe that your employer has violated its responsibilities under this program or has discriminated against you during the verification process based upon your national origin or citizenship status, please call the Office of Special Counsel at TDD:

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