Marketing Technology Specialist

4 days ago

Los Angeles, California, United States SourcePro Search, LLC Full time
Job Title: Marketing Technology Assistant

The ideal candidate will serve in a dynamic role assisting with the implementation, maintenance, and application of various marketing technologies and solutions, including the website, email marketing, proposal management, experience management, and CRM systems, to support the firm's marketing and business development efforts.

Key Responsibilities:
  • Coordinate with the Business Development and Marketing Communications teams on the distribution of e-marketing campaigns, including seminar/event invitations and client alerts/thought leadership.
  • Research matters and clients to complete profiles in the firm's experience management system, including drafting experience narratives, assigning industries, uploading logos, entering client descriptions, etc.
  • Update and add new content in the firm's content management system and perform scheduled content audits, including fixing broken links, correcting spelling errors, refreshing stale content, etc.
  • Support the execution of website projects, including updating and posting content, redesign, auditing the firm's SEO, and optimizing the website.
  • Assist with data clean-up efforts, including merging duplicate contacts, researching company information, and maintaining style guide standards. Help develop, implement, and promote CRM best practices.
  • Support the marketing, business development, and secretarial teams by troubleshooting any questions related to the firm's marketing technology stack.
  • Monitor collaboration between systems related to marketing technology to ensure reliability of integrated data. Assist with the launch of new software for the team when necessary.
  • Work closely with the Marketing Technology team to stay abreast of new legal marketing software and research. Attend seminars, webinars, and demos regularly.
  • Complete, with supervision, special projects to improve the data integrity of specific marketing lists and contact types, including imports, data cleansing, searching, and exporting.
  • Accept and perform other duties and responsibilities as assigned.
Qualifications:
  • Bachelor's degree required.
  • One plus years of data entry experience in a professional environment preferred.
  • Previous experience working with law firm CRM software systems and email marketing/distribution software; Concep preferred.
  • Ability to communicate professionally and effectively, both in oral and written form.
  • Ability to multi-task, prioritize/coordinate deadlines, and track progress of tasks.
  • Ability to organize workflow and use time efficiently.
  • Ability to demonstrate attention to detail and accuracy.
  • Must maintain confidentiality of work-related information and materials.
  • Possesses the attitude of collaboration and sharing.
  • Willingness to learn and adopt new methodologies.
  • Proficiency with office productivity applications (e.g., Microsoft Word, Excel, PowerPoint, and Adobe Acrobat); aptitude for learning new software strongly preferred.
  • Flexibility to work overtime on an as-needed basis.

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