Paid Search Media Specialist

1 week ago


Boca Raton, Florida, United States MDG SOLUTIONS, INC Full time
Job Description

MDG Solutions, Inc. is seeking a highly skilled Paid Search Media Specialist to join our team. As a Paid Search Media Specialist, you will be responsible for developing and executing paid search campaigns that drive conversions and revenue for our clients.

Responsibilities:
  • Develop comprehensive paid search strategies that align with business objectives and plug into the larger media/marketing strategy.
  • Create and set up paid search campaigns using platforms like Google Ads, Bing Ads, and other search engine marketing tools.
  • Write compelling ad copy to optimize user experience.
  • Monitor and adjust campaign budgets to ensure efficient spending.
  • Implement ad extensions, ad scheduling, and other optimization techniques.
  • Optimize keyword lists based on performance data and industry trends.
  • Use negative keywords to filter out irrelevant traffic and non-converting clicks.
  • Implement keyword match types to refine targeting.
  • Set and adjust keyword bids to maximize ad visibility while maintaining a positive return on investment.
  • Utilize automated bidding strategies when applicable to improve campaign efficiency.
Requirements:
  • Demonstrate strong understanding of media fundamentals, including media math, target audience development, and KPI goals.
  • Create flowcharts, budget sheets, and PowerPoint presentations.
  • Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner.
  • Perform monthly or as-needed reporting for the clients and account team, providing insight into performance.
  • Bachelor Degree in advertising/marketing or related field.
  • Minimum of 5 years of media-buying experience at an advertising agency.
  • Detail-oriented individual with excellent written and verbal skills.
  • Proficient in working with Excel, PowerPoint, Gmail/G-Suite.
  • Analytical skills and assembling performance reports.
  • Positive person who thrives on working with others as a team, but can also work autonomously to complete projects.
  • Ability to manage multiple projects simultaneously, adapting easily to changes in requests.
  • Client-facing experience and presentation skills a plus.
  • Experience buying paid search is required.
  • Ability to analyze results from media campaigns is a plus.
  • Knowledge of SEO and other digital marketing channels is a plus.


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