Product Marketing Manager, App Ads

1 week ago

Market St San Francisco CA USA, United States Snap Full time
About Snap Inc.

Snap Inc. is a technology company that empowers people to express themselves, live in the moment, learn about the world, and have fun together. Our three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and our AR glasses, Spectacles.

Product Marketing Team

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

Job Summary

We're looking for a Product Marketing Manager, App Ads to join our Product team at Snap Inc. This role will be responsible for using market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from App marketers & developers who use the platform.

Key Responsibilities:
  • Build regional go-to-market strategies to activate sales, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat's App advertising solutions by clients and agencies.
  • Own GTM efforts for App solutions and features, leading the regional development of go-to-market strategies and initiatives for clients.
  • Lead extensive market research to identify new content opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback, and competitive benchmarking in order to influence our monetization strategy.
  • Drive successful cross-functional alignment on go-to-market strategy & planning and track success metrics accordingly.
  • Inspire and educate both internal and external teams on Snapchat's App solutions for advertisers.
  • Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
Requirements:
  • Strong understanding of the digital marketing industry dynamics, especially brand advertising as it pertains to video.
  • Excellent verbal and written communication skills, with high attention to detail.
  • Strong public speaking skills and comfortable presenting to groups of 50-100.
  • A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance.
Qualifications:
  • Bachelor's degree (in marketing, business, or economics) or equivalent years of experience.
  • 5+ years of experience in product marketing, account management, sales, internet technology, or other relevant digital marketing work.
Preferred Qualifications:
  • Solid track record in launching products & driving global adoption.
  • At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams.
Default Together Policy at Snap:

At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers, and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

Benefits:

Snap Inc. is its own community, so we've got your back. We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success.

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