Digital Advertising Strategist

7 hours ago


Hoboken, New Jersey, United States The Macallan Group Full time
Job Overview

We are seeking a highly skilled PPC Specialist to drive online traffic and conversions for our marketing team. The ideal candidate will have a strong understanding of paid search advertising, specifically Google and Meta, with a proven track record of managing and optimizing Google Ads and Meta Ads campaigns.

Key Responsibilities:

  • Develop and implement effective PPC strategies to drive online traffic and conversions.
  • Build campaigns following best practices guidelines per platform.
  • Manage and optimize Google Ads and Facebook Ads campaigns, including keyword research, bid management, ad copy creation, and landing page optimization.
  • Collaborate with the creative team to build the assets needed to support the campaigns.
  • Analyze campaign performance metrics to identify opportunities for improvement and make suggestions based on what the data says.
  • Create reports to be used for internal and external feedback on all campaigns.
  • Stay up-to-date with the latest PPC trends and industry best practices.
  • Collaborate with the marketing team to ensure seamless integration of PPC campaigns with other marketing efforts.

Requirements:

  • Bachelor's degree preferred in Marketing, Advertising, or a related field, or equivalent years of experience.
  • Minimum of 3 years of experience managing PPC campaigns on Google Ads and Meta Ads.
  • Strong understanding of PPC concepts and best practices.
  • Proficiency in using Google Ads and Facebook Ads Manager.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Ability to work independently and as part of a team.

Preferred Qualifications:

  • Experience with other paid advertising platforms (e.g., Bing Ads, LinkedIn Ads, TikTok Search Ads, and Snapchat).
  • Knowledge of Google Analytics and other web analytics tools.
  • Experience with A/B testing and conversion rate optimization.
  • Certification in Google Ads or Facebook Ads.

About The Macallan Group:

The Macallan Group is a hub of innovation and creative prowess, offering a wide array of services including impactful design, dynamic marketing, cutting-edge video production, strategic consulting, and technology solutions engineering. We cater to the healthcare, legal, and education sectors, and our team excels in devising compelling marketing strategies, creating engaging video content, and delivering tech solutions tailored to the unique challenges of these industries.



  • Hoboken, New Jersey, United States Walmart Full time

    Job SummaryWe are seeking a highly skilled Digital Account Strategist to join our team at Walmart. As a key member of our advertising solutions team, you will be responsible for developing and executing strategic plans to drive business growth and customer engagement.Key Responsibilities:Develop and implement comprehensive advertising strategies to meet...


  • Hoboken, New Jersey, United States The Macallan Group Full time

    Job OverviewWe are seeking a skilled and experienced PPC Specialist to join our dynamic marketing team at The Macallan Group. This is an excellent opportunity for a talented individual with a strong understanding of paid search advertising, particularly Google Ads and Meta Ads.ResponsibilitiesDevelop and implement effective PPC strategies to drive online...


  • Hoboken, New Jersey, United States Walmart Full time

    Job DescriptionAt Walmart, we are seeking a highly skilled Partner Manager to join our Emerging Sales team. As a Partner Manager, you will play a critical role in building and maintaining relationships with our clients, delivering business results, and driving revenue growth.Key Responsibilities:Become an expert in the marketplace competitive landscape,...


  • Hoboken, New Jersey, United States Walmart Full time

    Job OverviewWalmart Connect is seeking an experienced data-driven marketing strategist to partner with sales teams to improve growth and excellence across food and beverage accounts. As a key member of our marketing team, you will oversee the development of omnichannel insights that inform media and marketing strategies for our brand partners.Key...


  • Hoboken, New Jersey, United States Prompt Full time

    Senior Content StrategistPrompt is revolutionizing healthcare by delivering highly automated and modern B2B enterprise software to rehab therapy businesses, the teams within, and the patients they serve. We have established ourselves as the go-to platform in the space, setting a new standard in healthcare technology, and rapidly growing our market share.We...


  • Hoboken, New Jersey, United States Overwolf Ltd Full time

    Brand Partnerships DirectorThis is a unique opportunity to join Overwolf's brand partnerships team and help shape the future of gaming through innovative advertising solutions. As a Brand Partnerships Director, you will drive revenue by building and managing strategic partnerships with top brands and agencies to reach and engage AAA gamers. You will need...

  • Digital Sales Partner

    1 month ago


    Hoboken, New Jersey, United States Walmart Full time

    About the Role:As a Digital Sales Partner at Walmart Connect, you will play a critical role in helping small and mid-sized businesses grow through our retail media platform. You will consult with clients to plan, execute, and measure advertising campaigns that boost sales and new customer trial. You will learn to introduce business owners to our paid search...


  • Hoboken, New Jersey, United States Walmart Full time

    Job SummaryWalmart Connect is seeking a Director of Thought Leadership Research to drive our thought leadership research strategy and establish us as a measurement and research leader internally and externally.This role will develop and execute a comprehensive external thought leadership research strategy, drive external research initiatives, whitepapers,...


  • Hoboken, New Jersey, United States Walmart Full time

    Job SummaryWe are seeking a Senior Manager, Emerging Sales to join our team at Walmart. This role will be responsible for driving results while strategically building the Food business for the future.Key ResponsibilitiesBe responsible for driving results while strategically building the Food business for the future.Play a critical role in building,...


  • Hoboken, United States Walmart Full time

    Senior Partner Manager, CPG - Walmart Connect At Walmart Connect, we are revolutionizing the advertising landscape, creating a bridge between supplier brands and retail shoppers on an unprecedented scale. Backed by the power of first-party customer data and closed-loop measurement, we are at the forefront of the boom in the retail media industry. As the...


  • Hoboken, United States Overwolf Ltd Full time

    Description This is a unique opportunity to join Overwolf's brand partnerships team and help shape the future of gaming through the most innovative and creative advertising solutions. You'll drive revenue by building and managing strategic partnerships with the top brands and agencies to help them reach & engage AAA gamers. You'll need excellent presentation...


  • Hoboken, United States WunderLand Group Full time

    We are working with a well known retailer and advertising arm for their consmer electronics division for a talented Digital Campaign Manager! If you meet the following qualifications Please Apply Now! Job Title: Campaign Manager Location: Hybrid Hoboken, NJ Duration: until 1/31/25 with possible extension Pay Rate: $45/hr W2 commensurate with experience ...


  • Hoboken, United States Walmart Full time

    What you'll do at Position Summary... What you'll do... Staff Content Strategist - Data Ventures We're building Walmart Data Ventures from the ground up, and high-quality Product Design is critical to our foundation. Our disruptive data products serve millions of customers, suppliers, and associates across our unique user ecosystem. Join our mission of...


  • Hoboken, NJ, United States Aquent Talent Full time

    Job Title: Digital Campaign ManagerClient Location: Hoboken, NJ; HybridStarting: 11/21/2024Salary/Pay Rate: $45-52/HR DOEFirm, non-negotiable: NoHours: Full-timeDuration: 3 months, with potential to extendJob Description:We're seeking a Digital Campaign Manager to join our team in Hoboken. This position combines strategic and tactical...


  • Hoboken, United States AMISEQ Full time

    Description:Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teamsWork tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, story narratives and sales enablement...

  • Sr. Data Scientist

    2 weeks ago


    Hoboken, United States CEDENT Full time

    We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc) Responsibilities Perform hands-on modeling and complex analyses using Python, SQL and/or R Build and enhance media mix models to...


  • Hoboken, United States Headway tek Full time

    Role: Product Manager(Product marketing Communications Operations) Onsite Work Hoboken NJ Pay Rate: $50 $52/hour on W2 without benefits Projected Start Date: Projected End Date: Description: Position Summary Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits...


  • Hoboken, United States Sam’s Club Member Access Platform (MAP) Full time

    As the Head of Client Success at the world’s largest company, you'll guide a powerhouse team of over 50 associates, building best-in-class advertising experiences while providing top-notch client service. Reporting to the VP, GM of Sam's Club MAP, you'll shape a dynamic service organization for one of the leading retail media networks in North America. You...

  • Data Scientist III

    3 weeks ago


    Hoboken, United States Wal-Mart Associates, Inc. Full time

    Position: Data Scientist IIIJob Location: 221 River Street, Hoboken, NJ 07030Duties: Collaborate with business partners to understand their problems and goals and develop predictive modeling, statistical analysis, data reports and performance metrics. Use Python and SQL to explore, examine, and interpret large volumes of data in various forms to prepare...

  • Data Scientist III

    3 weeks ago


    Hoboken, United States Walmart Full time

    What you'll do... Position: Data Scientist III Job Location: 221 River Street, Hoboken, NJ 07030 Duties: Collaborate with business partners to understand their problems and goals and develop predictive modeling, statistical analysis, data reports and performance metrics. Use Python and SQL to explore, examine, and interpret large volumes of data in various...


  • Hoboken, United States The Macallan Group Full time

    Job DescriptionJob DescriptionThe Macallan Group is a healthcare-focused creative, marketing, media, and consulting agency. We are looking for a full-time, in-person Graphic & UI/UX Designer to join our team in Hoboken, NJ.We often act as the agency of record for our clients, so they rely on us for all their design needs. In this role, you will work on a...

  • Data Scientist III

    3 weeks ago


    Hoboken, United States Walmart Full time

    What you'll do at What you'll do... Position: Data Scientist III Job Location: 221 River Street, Hoboken, NJ 07030 Duties: Collaborate with business partners to understand their problems and goals and develop predictive modeling, statistical analysis, data reports and performance metrics. Use Python and SQL to explore, examine, and interpret large volumes of...