Results-Driven Digital Advertising Strategist

2 days ago


Hoboken, New Jersey, United States The Macallan Group Full time
Job Overview

We are seeking a skilled and experienced PPC Specialist to join our dynamic marketing team at The Macallan Group. This is an excellent opportunity for a talented individual with a strong understanding of paid search advertising, particularly Google Ads and Meta Ads.

Responsibilities
  • Develop and implement effective PPC strategies to drive online traffic and conversions, utilizing expertise in keyword research, bid management, ad copy creation, and landing page optimization.
  • Build campaigns following best practices guidelines per platform, ensuring seamless integration with other marketing efforts.
  • Analyze campaign performance metrics to identify opportunities for improvement and provide data-driven suggestions.
  • Create detailed reports to facilitate internal and external feedback on all campaigns.
Requirements
  • Bachelor's degree preferred in Marketing, Advertising, or a related field, or equivalent years of experience.
  • Minimum of 3 years of experience managing PPC campaigns on Google Ads and Meta Ads.
  • Strong understanding of PPC concepts and best practices, including Google Analytics and web analytics tools.
  • Proficiency in using Google Ads and Facebook Ads Manager.
  • Excellent analytical, problem-solving, and communication skills.
Preferred Qualifications
  • Experience with other paid advertising platforms (e.g., Bing Ads, LinkedIn Ads).
  • Knowledge of event tracking and conversion tagging.
  • Experience with A/B testing and conversion rate optimization.
  • Certification in Google Ads or Facebook Ads.
Benefits
  • Competitive salary range: $80,000 - $120,000 per year, depending on experience.
  • Opportunities for professional growth and development within a collaborative and supportive work environment.


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