E-Commerce/SEO Manager
17 hours ago
SNI Technology is seeking a highly motivated and experienced SEO/E-Commerce Manager to join our team.
Job Description:We are looking for a skilled professional to develop, grow, analyze, control, and improve the lifetime value of our e-commerce site through a comprehensive B2B/B2C program.
Responsibilities:- Develop and Implement a Robust Marketing Strategy: Design and execute a strategic plan to increase customer retention, reduce churn rate, and maximize the lifetime value of our customers through our website.
- Utilize Data-Driven Insights: Evaluate customer behavior, identify patterns, and assess the effectiveness of retention efforts. Continuously monitor customer retention metrics and provide regular reports and recommendations to optimize the website.
- Implement Retention Initiatives: Collaborate with cross-functional teams, including Marketing, Product, and Customer Support, to develop and execute retention initiatives that enhance the customer experience and drive customer loyalty.
- Optimize the Customer Journey: Identify pain points and areas for improvement in the customer journey. Implement strategies to enhance customer satisfaction, reduce friction, and increase overall customer retention.
- Analyze Customer Data: Segment customer groups and develop actionable insights. Leverage this information to tailor retention strategies to specific customer segments.
- Drive Experimentation and Optimization:
- Bachelor's degree in Marketing, Business Administration, or relevant experience.
- 3-5 years managing an e-commerce/SEO environment.
- Bilingual (English/Spanish) is a MUST.
- Direct experience setting up and managing platforms, preferably within an e-commerce environment for major resellers such as Amazon, Walmart, etc.
- Proficiency in using analytics tools and understanding of relevant metrics.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Strategic mindset and the ability to think creatively to develop and implement effective retention strategies.
- Strong project management skills with the ability to handle multiple projects at a time.
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