Product Marketing Strategist

2 weeks ago

Austin, Texas, United States IBM Full time
About the Role

We are seeking a highly skilled Product Marketing Strategist to join our team at IBM. As a key member of our marketing organization, you will be responsible for driving a consistent IBM POV and a successful go-to-market strategy aligned to our marketing & communications AI campaign.

This role will maximize impact through collaboration – bridging between business opportunity and aligning the right marketing & communications execution.

Key Responsibilities
  • Translate business priorities into marketing objectives that inform priorities for our campaign execution end to end
  • Identify and put into motion brand relevancy opportunities for the campaign
  • Support strategic new product and feature introductions and key launches – strategic global execution from announcement to GA and beyond
  • Develop recommendations for improvements toward planning and implementation process (including other functions as needed like sales and product management)
  • Own risk assessment, opportunity costs, and implement procedures to track marketing planning milestones and escalate as appropriate
  • Uncover opportunities for integration across priority products that will create thoughtful client experiences both digitally and face-to-face (for example: bringing together multiple product launches that aim to target the same audience and client segmentation at the same time) inclusive of developing an overarching value proposition and marketing message for this audience
  • Develop cross-portfolio marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
  • This role has direct influence on the success of the business and is measured by business revenue, pipeline, and marketing contribution KPIs
Required Technical and Professional Expertise
  • Experience in product or B2B marketing
  • Enthusiastic about emerging technology, such as artificial intelligence
  • Track record of working on digital transformation initiatives and emerging tech
  • Strategic thinker that is naturally curious and can make connection points across a matrixed organization
  • Strong operational rigor to activate multiple marketing and communication disciplines
  • Understanding of the big picture and being able to be a persuasive communicator that can build and motivate diverse roles and teams
  • Assessing potential risk, escalations and opportunities, while working through mitigation plans with key stakeholders
Preferred Technical and Professional Expertise
  • Deep understanding of go-to-market strategies
  • Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
  • Client experiences design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
About IBM

IBM is a global technology and consulting company that is committed to creating a diverse environment and is proud to be an equal-opportunity employer.

We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain.

We are seeking talented individuals who share our passion for innovation and our commitment to making a positive impact on the world.

What We Offer

IBM offers a competitive and comprehensive benefits program, including healthcare benefits, financial programs, paid time off, training and educational resources, and diverse and inclusive employee resource groups.

We are committed to creating a workplace that is inclusive and respectful of all employees, and we strive to provide opportunities for growth and development that align with our employees' interests and goals.

Join us on our journey to being a responsible technology innovator and a force for good in the world.

  • Digital Marketing Strategist

    5 days ago

    Austin, Texas, United States Diakon Logistics Full time

    Job Title: Digital StrategistWe are seeking a highly skilled Digital Strategist to join our team at Diakon Logistics. As a key member of our digital marketing team, you will play a crucial role in shaping our digital presence and driving growth through innovative outreach strategies.Key Responsibilities:Analyze User Data and Feedback: Utilize user experience...

  • Digital Marketing Strategist

    2 weeks ago

    Austin, Texas, United States Diakon Logistics Full time

    Job Title: Digital StrategistWe are seeking a highly skilled Digital Strategist to join our team at Diakon Logistics. As a key member of our organization, you will play a crucial role in shaping our digital presence, driving growth through innovative outreach strategies, and ensuring our digital campaigns align with our business objectives.Key...

  • Digital Marketing Strategist

    2 weeks ago

    Austin, Texas, United States UnCommon Logic Full time

    Job Title: Digital Marketing StrategistWe are seeking a highly skilled Digital Marketing Strategist to join our team at UnCommon Logic. As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing plans that drive business growth and revenue.Key Responsibilities:Develop and execute digital marketing...

  • Digital Marketing Strategist

    1 week ago

    Austin, Texas, United States Diakon Logistics Full time

    Job OpportunityWe are seeking a highly skilled Digital Strategist to drive growth and innovation at Diakon Logistics.Key Responsibilities:Analyze user experience data and customer feedback to inform digital strategies.Develop, execute, and optimize digital media campaigns across various channels.Collaborate with recruiting teams, partners, and sales...

  • Digital Marketing Strategist

    3 weeks ago

    Austin, Texas, United States Right Side Up Full time

    SEO Strategist/Analyst OpportunityRight Side Up, a collective of premium marketing talent, is seeking a seasoned SEO Strategist/Analyst consultant to join our team.We're trusted by top ventures, tech companies, and Fortune 500 teams to drive growth through effective marketing strategies.As a key member of our team, you will work closely with award-winning...

  • Product Marketing Strategist

    2 weeks ago

    Austin, Texas, United States Tricentis GmbH Full time

    Product Marketing ManagerTricentis is seeking a seasoned Product Marketing Manager to drive awareness, adoption, and revenue growth for our quality engineering platform. As a key member of our marketing team, you will develop and execute comprehensive product marketing strategies that resonate with our target audience and differentiate us in the market.Key...

  • Digital Marketing Strategist

    3 weeks ago

    Austin, Texas, United States Right Side Up Full time

    Right Side Up is a collective of premium marketing talent, delivering high-impact growth strategies to forward-thinking companies. We're trusted by top ventures, tech giants, and Fortune 500 teams to drive business results through data-driven marketing. A few of our 250+ clients include industry leaders like Stitch Fix, Sephora, Yelp, and DoorDash. We're...

  • Product Marketing Strategist

    4 weeks ago

    Austin, Texas, United States Baker Hughes Holdings LLC Full time

    About the RoleWe are seeking a highly skilled Product Marketing Specialist to join our team at Baker Hughes Holdings LLC. As a Product Marketing Specialist, you will play a critical role in promoting and positioning our Cordant products and services effectively in the market, building brand awareness, and driving revenue growth.Key ResponsibilitiesSupport...

  • Digital Marketing Strategist

    3 weeks ago

    Austin, Texas, United States (un)Common Logic Full time

    About (un)Common Logic(un)Common Logic is a digital marketing agency based in Austin, Texas, founded in 2008. Our team of experts is dedicated to delivering high-touch customer service and exceptional marketing performance.Job DescriptionWe are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our team, you will be...

  • Product Marketing Strategist

    3 weeks ago

    Austin, Texas, United States Baker Hughes Holdings LLC Full time

    About the RoleWe are seeking a highly skilled Product Marketing Specialist to join our team at Baker Hughes Holdings LLC. As a key member of our marketing team, you will be responsible for promoting and positioning our Cordant products and services effectively in the market, building brand awareness, and driving revenue growth.Key ResponsibilitiesSupport the...

  • Product Marketing Strategist

    2 weeks ago

    Austin, Texas, United States Baker Hughes Holdings LLC Full time

    Product Marketing SpecialistBaker Hughes is seeking a highly skilled Product Marketing Specialist to join our team. As a Product Marketing Specialist, you will be responsible for promoting and positioning our products and services effectively in the market, building brand awareness, and driving revenue growth.Key Responsibilities:Support the development and...

  • Digital Marketing Strategist

    2 weeks ago

    Austin, Texas, United States (un)Common Logic Full time

    About (un)Common Logic(un)Common Logic is a digital marketing agency located in Austin, Texas, founded in 2008. Our team of experts relentlessly pursues excellence in marketing performance and high-touch customer service.Job DescriptionWe are seeking a Digital Marketing Strategist to join our team. As a key member of our team, you will be responsible for...

  • Product Marketing Strategist

    1 month ago

    Austin, Texas, United States Baker Hughes Holdings LLC Full time

    About the RoleThe Product Marketing Specialist is a key member of the Baker Hughes Holdings LLC team, responsible for promoting and positioning the company's Cordant products and services effectively in the market. This role requires a strong understanding of product positioning and messaging, as well as the ability to build brand awareness and drive revenue...

  • Product Marketing Strategist

    3 weeks ago

    Austin, Texas, United States Baker Hughes Holdings LLC Full time

    About the RoleWe are seeking a highly skilled Product Marketing Specialist to join our team at Baker Hughes Holdings LLC. As a Product Marketing Specialist, you will play a critical role in promoting and positioning our products effectively in the market, building brand awareness, and driving revenue growth.Key ResponsibilitiesSupport the development and...

  • Public Relations and Marketing Strategist

    1 month ago

    Austin, Texas, United States Malibu Events Promotion Full time

    Job DescriptionAre you a creative and innovative professional with a passion for crafting compelling stories and building brand awareness? Do you thrive in a dynamic and fast-paced environment? If so, we have an exciting opportunity for you at Malibu Events Promotion.**Job Summary:**We are seeking a highly skilled Public Relations and Marketing Strategist to...

  • Digital Marketing Strategist

    2 weeks ago

    Austin, Texas, United States REMOVERY LLC Full time

    About RemoveryRemovery is a leading provider of laser tattoo removal services, committed to making tattoo removal safe and accessible to as many people as possible. With over 150 studios across the United States, Canada, and Australia, we have raised the standard for the industry and continue to grow globally.Job OverviewWe are seeking a highly skilled...

  • Senior Lead Solutions Strategist

    5 days ago

    Austin, Texas, United States Braze Full time

    About the RoleWe are seeking a highly motivated and strategic Enterprise Solutions Strategist to join our team at Braze. As a Solutions Strategist, you will work closely with our salespeople to develop and execute strategies that position Braze as the preferred choice for potential clients.Key ResponsibilitiesConduct thorough research and analysis of...

  • Digital Marketing Strategist

    2 weeks ago

    Austin, Texas, United States REMOVERY LLC Full time

    About RemoveryRemovery is a global leader in laser tattoo removal, committed to normalizing the process and empowering individuals to feel comfortable in their skin. With a strong focus on quality and customer care, we provide a safe and accessible experience for our clients.Job OverviewWe are seeking a Digital Marketing Strategist to oversee the technical...

  • Lead Product Marketing Strategist

    1 month ago

    Austin, Texas, United States Ownwell Full time

    Position OverviewCompany Background:Ownwell is dedicated to assisting property owners in minimizing their real estate expenses. Our innovative software identifies property owners who are overspending on real estate costs. We manage the entire process of reducing expenses through tax appeals, exemptions, and corrections.Each year, over $40 billion is overpaid...

  • Lead Product Marketing Strategist

    1 month ago

    Austin, Texas, United States Ownwell Full time

    Position OverviewCompany Overview:Ownwell is dedicated to assisting property owners in minimizing their real estate ownership expenses. Our innovative software identifies property owners who are overspending on real estate costs, and we manage the comprehensive process of reducing these expenses through tax appeals, exemptions, and corrections.Each year,...