Digital Sales Leader for Local Media

6 days ago


Prescott Valley, Arizona, United States Western News & Info Full time

At Western News & Info, we are seeking a skilled Digital Sales Manager to drive revenue growth through innovative sales strategies tailored to mid-sized communities. This key role is responsible for promoting our digital advertising products, including display ads, social media marketing, and sponsored content.

About the Role

We are offering an estimated salary of $70,000 - $90,000 per year, based on industry standards and market conditions in Prescott. The ideal candidate has a proven track record of success in digital sales and a deep understanding of the needs and nuances of mid-sized community businesses.

Key Responsibilities
  • Develop and implement digital sales strategies to drive revenue growth
  • Build and maintain strong relationships with local businesses and clients
  • Lead a team-oriented approach to sales, collaborating with internal departments
  • Maintain knowledge of industry trends and adjust strategies to meet evolving market demands
Essential Knowledge Areas
  • Digital Advertising: Understanding of various ad formats, including display ads, native ads, video ads, and programmatic advertising
  • Social Media Marketing: Proficiency in leveraging platforms like Facebook, Instagram, and LinkedIn for business marketing, targeting, and ad campaigns, particularly for small to mid-sized businesses
  • Search Engine Marketing (SEM) & SEO: Familiarity with pay-per-click (PPC) advertising, Google Ads, and search engine optimization principles to enhance visibility for local clients
  • Audience Analytics: Knowledge of tools like Google Analytics, Facebook Insights, and other performance-tracking platforms to measure ad effectiveness, optimize campaigns, and report on KPIs
  • Sales Strategy: Ability to create and adapt sales strategies to fit the unique needs of mid-sized communities, understanding the local business environment and seasonal trends

This is a full-time position that requires a consultative sales approach, strong communication skills, and the ability to build relationships with clients. We offer a dynamic work environment and opportunities for professional growth. If you have expertise in digital marketing platforms, advertising solutions, and sales strategies specific to local markets, we encourage you to apply.



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