Media Specialist

1 week ago

Des Moines, Iowa, United States Two Rivers Marketing Full time
Job Title: Media Specialist

Two Rivers Marketing is seeking a Media Specialist to join our team. As a Media Specialist, you will assist in the planning and implementation of paid advertising in various channels, including print, digital, and social media.

Key Responsibilities:

  • Contribute to the development and refinement of media strategies and planning decisions.
  • Lead execution of media campaign scheduling, setup, and monitoring of advertising placements.
  • Work closely with agency teams to ensure timely delivery of ad creatives and assets for campaign implementation.
  • Communicate with media vendors to coordinate campaign details, resolve issues, and secure necessary documentation.
  • Able to represent the interests of the agency with media vendors and may also be asked to negotiate and secure optimal placements.
  • Develop and send insertion orders (IOs) to media outlets.
  • Manage and update media calendars and IOs throughout campaign.
  • Gathers specs and deadlines to build and maintain media materials documents.
  • Generate tracking links, create tags, and traffic/monitor digital media buys in Campaign Manager.
  • Traffic creative assets and instructions between agencies, publishers, and digital vendors.
  • Set up campaigns in Google Ads and other platforms.
  • Monitor and track campaign budgets; assist with optimizing ad placements and managing bids.
  • Work closely with accounting department on billing and invoice reconciliation.
  • Compile and organize campaign performance data for analysis.
  • Assist in preparing regular reports on key performance indicators.
  • Develop, update, and maintain vendor contact lists and collect media kits.
  • Support senior team members with any media planning, buying, research, or presentation requests as needed.

Requirements:

  • Bachelor's Degree
  • 1-2 years of work experience in paid media
  • Strong Microsoft Office skills: Word, Excel, PowerPoint
  • Knowledge of Google Campaign Manager and media buying platforms (e.g., Strata/FreeWheel) is a plus
  • Experience with Google Analytics is a plus
  • Excellent communication skills
  • Ability to work across functions and departments with regular interaction with colleagues and external contacts
  • Ability to work independently
  • Strong organizational skills
  • Detail-oriented

About Two Rivers Marketing:

Two Rivers Marketing is a leading marketing agency that provides innovative solutions to our clients. We are committed to delivering exceptional results and building long-term relationships with our clients and employees.

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