Digital Communications Specialist

1 day ago

Plymouth Meeting, Pennsylvania, United States Pennsylvania Association of Staff Nurses & Allied Professionals (PASNAP) Full time
Job Description

PASNAP is currently seeking a highly skilled Digital Communications Specialist to join our team. As a key member of our Communications, Political & Research (CPR) Team, you will be responsible for creating engaging digital content across social media platforms and the PASNAP website, as well as coordinating digital video projects.

Responsibilities include:

· Conceptualize, produce, write, schedule, shoot, and edit video projects to support the Union's objectives and assist local and statewide campaigns.

· Collaborate with union members and staff to shoot videos.

· Grow the organization's social media presence across multiple platforms.

· Ensure regular updates and maintenance of the PASNAP website.

· Assist with crafting engaging blast email communications for internal and external stakeholders.

· Create and distribute compelling digital media content for local and statewide use.

· Develop and monitor monthly performance metrics to track social media and website progress.

· Work with the members of the Content Creators committee.

· Provide video and photography coverage for PASNAP events for use on social media and the PASNAP website.

· Stay updated on digital production and social media trends to anticipate future needs.

· Design graphics for social media, emails, text blasts, and the website.

· Work closely with colleagues in the CPR Team.

· Coordinate advertising campaigns across various social media and internet platforms.

· Operate studio camera, audio, and lighting equipment proficiently.

· Utilize video production software and equipment such as switchers, audio consoles, teleprompters, and recording devices.

Qualifications:

· Bachelor's degree in communication studies, advertising/marketing, public relations, digital media production, or related field is preferred.

· Minimum of two years of experience in digital media production and social media management.

· Expertise in producing high-quality video content for multiple platforms, including live streaming.

· Proficiency in writing, shooting, and editing digital videos.

· Ability to create engaging social media content and manage various platforms effectively.

· Demonstrated ability to track and engage in social media trends.

· Experience with online social media scheduling tools and technologies.

· Strong project management skills.

· Strong time management skills.

· Ability to collaborate effectively with diverse groups/populations.

· Excellent prioritization and multitasking abilities in a deadline-driven environment.

· Proficiency in graphic design and photography editing software, such as Adobe Photoshop.

· Excellent interpersonal and verbal communication skills.

· Outstanding written communication skills.

· Demonstrated ability to manage digital media production and social media content effectively.

· Automobile and valid driver's license.

· Willingness and ability to travel to other parts of the state.

· Evidence of success in digital media productions and/or social media (e.g., awards, media coverage, impact) preferred.

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