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Senior Manager, End-to-End Connections and Media Strategist

2 months ago

Atlanta, Georgia, United States Coca-Cola Company Full time
About the Role

We are seeking a highly skilled Senior Manager, End-to-End Connections and Media to join our team at the Coca-Cola Company. This role is responsible for building and orchestrating best-in-class brand End to End (E2E) connection plans across the most relevant paid, earned, owned, and shared connection points for the U.S. market.

Key Responsibilities
  • Develop prioritized investment strategies inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point properties, customers) connection points along the consumer journey.
  • Understand and interpret consumer insights and trends, develop communication strategies based on historical learnings (including Marketing Mix Modelling), and apply the latest industry and marketplace knowledge.
  • Link business strategy to communications strategy and translate the communication strategy into an optimal connections plan.
  • Direct the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.).
Requirements
  • 7-10 years of experience in a client-side or agency-side Media Planning or Investment role; complemented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchpoints.
  • High level of acumen on digital media (including programmatic) and paid social.
  • Understanding of media measurement and full funnel measurement.
  • Has worked in a highly matrixed, cross-functional organization.
  • CPG experience is an asset, broad industry experience preferred.
Preferred Qualifications
  • Strategic thinking, strategy development, marketing expertise, has worked in areas of communication inclusive and beyond paid media (e.g., Connections Planning and Investment, Brand Marketing, Content, Public Relations, Shopper Marketing, etc.).
  • Knowledge of current brand and consumer marketing trends.
  • Experience in marketing and branding of lifestyle or entertainment brands.
  • Knowledge of data and programmatic buying, social media, search, etc.
Technical Skills
  • Solid strategic thinking and ideation.
  • Project and relationship management skills.
  • Connections planning and investment across paid and beyond touchpoints.
  • Leadership acumen.
  • Superior influencing and storytelling skills.
  • Adept data and analytics knowledge and application.
  • Strong financial acumen.