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Hemp/CBD Sales and Marketing Leader

2 months ago

Tulsa, Oklahoma, United States Employment Resources, Inc. Full time

Position Overview
The Sales and Marketing Manager will be instrumental in crafting and executing sales and marketing initiatives for our innovative Hemp/CBD product line, aiming to achieve and surpass the company's revenue and growth objectives.

This role will report directly to the Marketing Director and Chief of Sales, overseeing a team of sales and marketing professionals.


Key Responsibilities
Sales Strategy:
- Formulate and implement robust sales strategies to enhance revenue and expand market presence.
- Identify and pursue new business opportunities while maintaining and nurturing existing client relationships.
- Set sales targets and guide the sales team to achieve these goals, providing support and motivation.
- Conduct sales forecasting and projections.

Marketing Strategy:
- Design and execute marketing campaigns aimed at lead generation and boosting brand visibility.
- Collaborate with the marketing team to develop engaging marketing materials, content, and digital assets.
- Assess the effectiveness of marketing campaigns and adjust strategies as necessary.
- Stay informed about industry trends and competitor actions.

Budget Management:
- Create and oversee budgets for sales and marketing efforts.
- Monitor expenditures to ensure resources are allocated efficiently.
- Provide financial performance reports to senior management.

Reporting and Analysis:
- Prepare and deliver regular reports on sales and marketing performance to the management team.
- Analyze sales and marketing data to pinpoint areas for enhancement and optimization.
- Offer strategic insights and recommendations for ongoing growth.

Customer Relationship Management:
- Foster and strengthen client relationships through effective communication and problem-solving.
- Collect customer feedback and integrate it into product and service improvements as well as sales strategies.
- Ensure high levels of customer satisfaction and loyalty.
Required Skills and Qualifications
- Proven leadership and team management capabilities.
- Exceptional communication, negotiation, and interpersonal skills.
- Expertise in marketing strategies, digital marketing, and customer acquisition.
- Strong analytical skills with proficiency in data analysis tools.
- Excellent project management abilities and capacity to meet deadlines.

Travel Requirements
- Willingness to travel up to 50% - 75% of the time.

Education and Experience
- Familiarity with Hemp/CBD products is preferred.
- Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
- Minimum of 3 years of management experience.
- At least 3 years of experience in sales and marketing.
- Demonstrated success in sales and marketing management with a history of meeting and exceeding sales goals.

Compensation
- Salary range: $80,000 - $110,000/year

Additional Compensation
- Bonus opportunities available.

EEOC Statement
- Employment Resources, Inc. is proud to be an equal-opportunity employer, committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.