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Digital Growth Strategist

1 month ago

West Palm Beach, Florida, United States Lucyd Media Full time
Job Overview

LUCYD is a pioneering force in the advertising world, dedicated to promoting wellness, sustainability, and social responsibility through Conscious CompoundsTM. Our work in compliant advertising for CBD, Cannabis, and direct-to-consumer (DTC) wellness e-commerce brands is not just about marketing; it's about making a real difference.

We are seeking a talented Conversion Rate Optimization (CRO) Specialist, with a focus on Landing Pages, to help elevate our paid social advertising campaigns to the next level.

Key Responsibilities

  • Lead the design and optimization of landing pages for all paid social campaigns, from wireframing to crafting compelling copy and gathering creative assets.
  • Collaborate with our UI designers and developers to bring these landing pages to life, ensuring they are not only visually appealing but also optimized for conversions.
  • Continuously analyze the performance of landing pages, implementing new iterations for A/B testing to refine and enhance conversion rates.
  • Evaluate the entire eCommerce funnel, identifying and executing opportunities for conversion rate improvements across the board.

Requirements

  • 3+ years of experience in conversion rate optimization, specifically with a focus on landing pages and eCommerce funnels.
  • Proficiency in wireframing tools, Shopify, and experience with platforms like Unbounce, Leadpages, or similar.
  • Strong analytical mindset and ability to use analytics tools to drive decisions and iterate on performance.
  • Excellent communication skills for working with cross-functional teams and bringing ideas to life.

What We Offer

  • A purpose-driven work environment that values creativity, forward-thinking, and cutting-edge practices.
  • A fully remote team that offers flexibility and collaboration with dedicated professionals.
  • The opportunity to make a tangible difference in people's lives and contribute to a meaningful mission.