Digital Growth Strategist
2 days ago
LUCYD is a pioneering force in the advertising world, dedicated to promoting wellness, sustainability, and social responsibility through Conscious CompoundsTM. Our work in compliant advertising for CBD, Cannabis, and direct-to-consumer (DTC) wellness e-commerce brands is not just about marketing; it's about making a real difference.
We are seeking a talented Conversion Rate Optimization (CRO) Specialist, with a focus on Landing Pages, to help elevate our paid social advertising campaigns to the next level.
Key Responsibilities
- Lead the design and optimization of landing pages for all paid social campaigns, from wireframing to crafting compelling copy and gathering creative assets.
- Collaborate with our UI designers and developers to bring these landing pages to life, ensuring they are not only visually appealing but also optimized for conversions.
- Continuously analyze the performance of landing pages, implementing new iterations for A/B testing to refine and enhance conversion rates.
- Evaluate the entire eCommerce funnel, identifying and executing opportunities for conversion rate improvements across the board.
Requirements
- 3+ years of experience in conversion rate optimization, specifically with a focus on landing pages and eCommerce funnels.
- Proficiency in wireframing tools, Shopify, and experience with platforms like Unbounce, Leadpages, or similar.
- Strong analytical mindset and ability to use analytics tools to drive decisions and iterate on performance.
- Excellent communication skills for working with cross-functional teams and bringing ideas to life.
What We Offer
- A purpose-driven work environment that values creativity, forward-thinking, and cutting-edge practices.
- A fully remote team that offers flexibility and collaboration with dedicated professionals.
- The opportunity to make a tangible difference in people's lives and contribute to a meaningful mission.
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