Digital Marketing Specialist
3 days ago
The Republican National Committee is seeking a highly skilled Digital Marketing Specialist to support the Digital team. The ideal candidate has 1-2 years of email experience and a strong interest in fundraising, current events, and trends in politics.
Key Responsibilities:
- Provide direct support to the Digital Marketing Director and Deputy Digital Marketing Director.
- Monitor the progress of the Email Team and ensure they are meeting their objectives and goals.
- Track email performance and analyze data to optimize deliverability and maximize email list growth.
- Manage and maintain the email program using Salesforce Marketing Cloud platform and other Email Sending Platforms.
- Undertake various long-term projects to support fundraising and political digital teams.
- Monitor and stay up to date on industry trends, best practices, and emerging technologies in email marketing and digital fundraising.
- Analyze data to gain valuable insights and identify areas for improvement.
- Propose and implement tactics to optimize email marketing effectiveness.
- Segment email lists based on various criteria, including past engagement behavior.
- Coordinate with external vendors, such as email service providers.
Requirements:
- BA/BS Degree.
- Experience with Microsoft Office Suite.
- Excellent written, verbal, and interpersonal skills.
- Ability to work in a team environment.
- Detail-oriented with the ability to multitask, adapt to quick changes, and prioritize effectively.
- 1-2 years of email experience using a professional ESP.
- Knowledge of Salesforce is a plus.
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