Digital Marketing Specialist

3 weeks ago


West Palm Beach, Florida, United States Republican National Committee Full time

The Republican National Committee is seeking a highly skilled Digital Marketing Specialist to support the Digital team. The ideal candidate has 1-2 years of email experience and a strong interest in fundraising, current events, and trends in politics.

Key Responsibilities:

  • Provide direct support to the Digital Marketing Director and Deputy Digital Marketing Director.
  • Monitor the progress of the Email Team and ensure they are meeting their objectives and goals.
  • Track email performance and analyze data to optimize deliverability and maximize email list growth.
  • Manage and maintain the email program using Salesforce Marketing Cloud platform and other Email Sending Platforms.
  • Undertake various long-term projects to support fundraising and political digital teams.
  • Monitor and stay up to date on industry trends, best practices, and emerging technologies in email marketing and digital fundraising.
  • Analyze data to gain valuable insights and identify areas for improvement.
  • Propose and implement tactics to optimize email marketing effectiveness.
  • Segment email lists based on various criteria, including past engagement behavior.
  • Coordinate with external vendors, such as email service providers.

Requirements:

  • BA/BS Degree.
  • Experience with Microsoft Office Suite.
  • Excellent written, verbal, and interpersonal skills.
  • Ability to work in a team environment.
  • Detail-oriented with the ability to multitask, adapt to quick changes, and prioritize effectively.
  • 1-2 years of email experience using a professional ESP.
  • Knowledge of Salesforce is a plus.


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