Director of Brand Strategy

4 days ago


Philadelphia, Pennsylvania, United States Calcium+Company Full time

**Job Overview:**

At Calcium+Company, we are seeking a highly skilled and experienced Director of Brand Strategy to join our Marketing and Innovation Hub.

The ideal candidate will have 10+ years of experience in a strategy role, with at least 6+ years of leadership experience. A background in healthcare or pharmaceutical marketing is a plus.

The estimated salary for this position is $120,000 - $160,000 per year, depending on location and experience.

Key Responsibilities:

  • Strategic Leadership: Oversees strategic direction for multiple brands and groups; leads strategy team to actively shape team goals and objectives, contribute to timelines and planning exercises, and solicit the best thinking from cross-disciplinary team leaders
  • Facilitation: Engages agency teams, partners, and clients in unique facilitated discussions, bespoke workshops, and exercises in support of brand initiatives
  • Lead Internal Growth: Identifies and shapes relevant trainings or tools, frameworks, and resources to improve our work in partnership with department and agency leadership
  • Thought Leadership: Identifies and develops unique, provocative narratives and opportunities to advance the department and agency's agendas
  • Business Development: Actively leads new business teams regularly in pitch work and organic opportunities
  • Team Building: Foster an environment of curiosity and learning within the department and agency, including mentorship and direct management of multiple team members
  • Fiscal Responsibility: Ensures project scopes and resources are allocated appropriately, including staffing plans and structures
  • Partnership Development: Regularly solicits, engages, and reviews potential vendors and partners for market research, insights and competitive intelligence, freelance support, and more, to the benefit of potential and future agency needs

Brand Stewardship:

  • Brand Immersion: Develops full understanding of the background and foundation of our client's products or brands
  • Competitive Intelligence and Monitoring: Maintains a watchful and discerning eye on key competitors, trends, and movements in the market to keep our teams (and clients) up to speed on major challenges or opportunities
  • Audience Identification: Defines clear target audiences through rich personas and distinct segments as needed
  • Insight Development: Discovers and crafts sharp, fresh, and actionable insights about the category and consumer context in which our brand operates
  • Journey Mapping: Articulates and develops clear, thoughtful journeys for each audience, including significant touchpoints and opportunities for the brand
  • Strategic Direction: Informs and reviews all creative manifestations of the brand, shaping strategic direction through POVs, briefs, and presentations
  • Brand Building: Navigates market research and collaborate on brand building blocks like positioning, vision and values, personality, and more
  • Analytics and Reporting: Collaborates with analysts and SMEs to define key performance indicators (KPIs) and measure success in market, informing optimizations as needed
  • Comms & Tactical Planning: Leads collaborative agency efforts to develop tactical programs and annual plans, communications calendars, and content strategies/matrices


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