Brand Strategy Lead
3 weeks ago
Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.
We believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA.
We are LGBTQ+-founded and have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.
Key Responsibilities- Head up a strategy team or large book of business that spans DTC/HCP assignments
- Serve as go-to client advisor for all things strategy, creative strategy, workshops, and marketing research
- Establishes and grows relationships with senior clients and builds trust to inform problem and solution identification before a brief
- Motivate and influence internal multi-disciplinary team to deliver on strategy across creative, engagement, and experience
- Bachelor's Degree in Marketing, Business Administration, or related field, advanced degree (MBA, MS) preferred
- 12-15+ years of Patient and HCP marketing experience required, and experience working in a strategic role for rare disease, oncology, respiratory, or biotech brands is a plus
- Highly motivated, with strong strategic leadership skills
- A proven track record in establishing and managing effective strategic plans
A salary range of $240,000-$270,000 annually is expected for this role, depending on experience and location.
We are an equal employment opportunity employer and do not discriminate based on race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information, or any other characteristic protected by law.
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