Senior Brand Manager Product Marketing

2 days ago

Chester, New Jersey, United States Verizon Full time
About Verizon

Verizon is a leading provider of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. Our mission is to enrich lives by bridging the gap between individuals and premium wireless experiences that meet and exceed expectations in value and quality.

Job Summary

We're seeking a Senior Brand Manager Product Marketing to lead the Total Wireless brand roadmap, including new value propositions, products, and promotions. This role will drive strategic alignment across all functions to execute through the organization. The ideal candidate will have a deep understanding of digital media and a business focus, with experience using digital media for marketing to target new and existing customers.

Key Responsibilities
  • Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions and helps drive strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations) to what is needed to execute through the organization.
  • Understanding and empathizing with the Design Target for Total Wireless, using conceptual thinking to understand and unearth relevant pain points and insights that will drive growth for the business.
  • Leading the VVO multifunctional teams (Finance, Distribution, Marketing, Legal, GTS, Operations) to the alignment and adherence of defined strategies.
  • Developing strategic projects that build towards the defined Brand Road map from the creation of Strategic Decks, pre-alignment with the Brand Implementation team, works with Brand Insight and Financial team to develop Assumptions and Business Rules for business Cases for new value propositions, products and promotions.
  • Developing and proposing new value propositions, pricing and promotion strategies for the Total Wireless brand to Brand Leadership Team.
  • Developing and driving programs and tactics that bring the Brand strategy to life for consumers across all channels.
  • Defining business assumptions and business rules for all proposed value propositions, pricing and promotions that are aligned to the brand's overall Strategy.
  • Working closely with CMI and BRand MArketing teams on the development of key messages and campaigns that drive growth for the brand, including new value propositions, promotions and products.
  • Working closely with the Brand Implementation team through the execution of programs and products.
Requirements
  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience using digital media for marketing to target new and existing customers.
Preferred Qualifications
  • MBA.
  • Understanding of Verizon internal systems.
  • Strong project management skills.
  • Proficiency in MS Office.
  • Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
  • Managerial skills.
  • Communication skills and executive presence.
  • Experience presenting findings and insights targeted to what that audience cares about (up to the executive level).
  • Ability to influence without direct authority.
What We Offer

We offer a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

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