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Senior Brand Manager

2 months ago

Chester, New Jersey, United States Verizon Full time
About Verizon

Verizon is a leading provider of technology and communications services, transforming the way we connect around the world. Our human network reaches across the globe and works behind the scenes, anticipating, leading, and believing that listening is where learning begins. We come together in crisis and celebration, lifting up our communities and striving to make an impact to move the world forward.

Our Mission

We're dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that meet and exceed expectations in value and quality. We believe everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most.

Our Portfolio

We have a diverse portfolio of 11 distinct brands, organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact. Our brands include Total Wireless, Verizon Prepaid, Straight Talk, TracFone, Walmart Family Mobile, Visible, Simple Mobile, and SafeLink.

About the Role

We're seeking a Senior Brand Manager - Product Marketing to lead the Total Wireless brand roadmap, including new value propositions, products, and promotions. You'll work closely with cross-functional teams to drive strategic alignment and execute programs and products. You'll need to have a strong understanding of digital media and marketing, as well as experience using digital media to target new and existing customers.

Responsibilities
  • Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions
  • Understanding and empathizing with the Design Target for Total Wireless
  • Leading the VVO multifunctional teams to alignment and adherence of defined strategies
  • Developing strategic projects that build towards the defined Brand Road map
  • Developing and proposing new value propositions, pricing and promotion strategies for the Total Wireless brand
  • Developing and driving programs and tactics that bring the Brand strategy to life for consumers across all channels
  • Defining business assumptions and business rules for all proposed value propositions, pricing and promotions
  • Working closely with CMI and Brand Marketing teams on the development of key messages and campaigns
Requirements
  • Bachelor's degree or four or more years of work experience
  • Six or more years of relevant work experience
  • Experience using digital media for marketing to target new and existing customers
What We Offer

We offer a hybrid work environment with a defined work location that includes work from home and assigned office days. We're proud to be an equal opportunity employer and celebrate our employees' differences. We're committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.