Product Management Specialist

1 week ago

Fulton, New York, United States LS Tractor USA Full time
About the Job

LS Tractor USA is seeking a skilled Product Management Specialist to lead the development and launch of our tractor products. As a key member of our team, you will be responsible for creating product training materials, sales talking points, and product specifications. You will also collaborate with our dealer development team and across the organization to organize product training and develop product launches.

Key Responsibilities
  • Perform market analysis for LSTA products, including segmentation, targeting, and positioning (STP) analysis and strength, weakness, opportunity, and threat (SWOT) analysis.
  • Use STP and SWOT analysis to develop new product launch plans, including launch plan milestones to measure plan progress.
  • Communicate launch plan milestones to stakeholders and ensure executional elements are assigned with due dates.
  • Monitor launch plan progress using milestones to measure completed assignments and report on plan progress, making recommendations for adjustments when necessary.
  • Evaluate market and competitive pricing and make pricing recommendations based on research findings.
  • Collaborate with the marketing team to develop product promotion plans, including farm and trade shows and seasonal promotional activities.
  • Develop and execute product training for the internal organization and dealers, focusing on competitive advantages and features of LSTA products.
  • Act as a point of contact for Regional Managers and Business Managers regarding product launch strategy and talking points.
  • Engage with sales and marketing teams, providing timely and accurate information regarding LSTA and competitive products.
  • Develop and manage the product testing center.
  • Identify competitive advantages of LSTA products verses competition and develop sales strategies and talking points based on these competitive advantages.
  • Develop long-term strategy for the product line up.
  • Participate in product development activities to meet market and customer needs.
  • Prepare product documents, including Market Requirement Documents and product use cases, to drive product activity.
  • Develop and recommend pricing strategies and product policies.
  • Define and communicate product specifications and establish and communicate product packaging requirements.
  • Collaborate with cross-functional teams.
  • Monitor product inventory and work with purchasing to place orders with vendors to ensure adequate product availability.
Requirements
  • Bachelor's degree in Engineering or relevant field.
  • Five years of product management or related experience, specific to tractors.
  • Strong research and analytical skills.
  • Outstanding computer skills using Microsoft Office products, particularly Excel and Product Manager. SAP experience is highly desired, but not required.
  • The ability to make decisions in a fast-paced environment with rapidly changing priorities.
  • Excellent written and oral communications skills.
  • Demonstrated ability to coordinate and manage large complex projects and meet deadlines.
  • Excellent collaboration skills with demonstrated ability to work across functional areas in the organization.

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