Digital Marketing Operations Lead
3 weeks ago
Estimated Salary: $50 - $80 per hour based on experience and qualifications.
eTeam is seeking a skilled Digital Marketing Operations Lead to join our team. As a key member of our marketing operations team, you will be responsible for leading the development and implementation of automated marketing program campaigns, collecting marketing requirements from stakeholders, and converting them into technical requirements for IT groups.
Key Responsibilities:
- Develop, implement, and optimize automated marketing program campaigns
- Oversee project management execution for marketing communications activities, including campaigns and content that support the customer journey and align with the selling process
- Shape and oversee strategic marketing communication plans, including developing plans in line with other business initiatives, communicating plans internally, and securing leadership approvals
- Review analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers
- Collaborate with product or program owners to develop, measure, and execute client marketing, digital, and customer lifecycle nurture programs
Requirements:
- Seven or more years of experience in marketing, advertising, or communications
- Bachelor's degree or higher in marketing, business, communications, or a related field
- Experience implementing automated offer management using Salesforce Marketing Cloud or an equivalent enterprise-grade multi-channel marketing hub
- Vendor management experience
- Ability to work independently and in a fast-paced environment
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