Content and SEO Lead, Fashion and Luxury Portfolio

4 days ago


New York, New York, United States Hearst Full time
Job Description

The Senior Content Strategy Manager, Fashion will be responsible for leading the digital growth efforts for Hearst's fashion and luxury portfolio. This includes developing and executing SEO strategies for multiple brands, analyzing data, and collaborating with senior editorial leads to create and refine editorial efforts.

Key Responsibilities
  • Develop and execute end-to-end SEO strategies for several fashion and luxury brands.
  • Analyze data and conduct competitive research to identify content gaps and propose new experiments.
  • Collaborate with senior editorial leads to create and refine daily editorial efforts that grow engagement across various social, video, onsite, and newsletter platforms.
  • Track progress and suggest new growth initiatives to meet established editorial and business goals.
  • Partner with cross-functional teams to share insights, drive experimentation, and broadcast learnings.
Requirements
  • Bachelor's degree.
  • 5+ years of SEO and content strategy experience.
  • Exceptional leadership and communication skills.
  • Strong editorial skills and knowledge of trending topics.
  • Ability to adapt strategies on the fly.
  • Proficiency in Google Sheets/Excel, Google Analytics, and SEO tools.


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