Marketing Data Analyst

1 week ago

Orono, Maine, United States Colorado Natural Gas Full time
Marketing Data Analyst Job Description

We are seeking a highly skilled Marketing Data Analyst to join our team at Colorado Natural Gas. As a Marketing Data Analyst, you will play a critical role in driving business decisions through data-driven insights and statistical analysis.

Key Responsibilities:
  • Data Collection and Integration: Gather data from various sources, including digital marketing platforms, customer databases, website analytics, CRM tools, and social media. Ensure the integration of these data sources to provide a comprehensive view of marketing performance.
  • Data Analysis and Insights: Analyze marketing data to identify trends, patterns, and insights that can guide marketing strategies and campaign optimizations. Use statistical techniques to interpret data, conduct A/B testing, and provide actionable recommendations.
  • Audience Segmentation: Collaborate with marketing teams to segment the company's target audience based on demographics, behavior, and other relevant factors. Develop personas and customer profiles to enhance campaign targeting and personalization.
  • Campaign Performance Measurement: Define key performance indicators (KPIs) for different marketing campaigns, such as click-through rates, conversion rates, cost per acquisition, and return on investment (ROI). Regularly monitor and report on campaign performance against KPIs.
  • Attribution Analysis: Assess the contribution of various marketing channels to conversions and sales, employing techniques like multi-touch attribution modeling. Provide insights into which channels and touchpoints are driving the most value.
Requirements:
  • Education: Bachelor's degree in Marketing, Data Science, Statistics, or a related field.
  • Experience: Minimum of 3-5 years of experience in marketing data analysis or a related field.
  • Skills: Proficient in data analysis, A/B testing, and statistical techniques. Familiar with attribution modeling, data visualization tools, and predictive analytics.
What We Offer:

Colorado Natural Gas offers competitive pay and a comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) plan. We are an equal opportunity employer and welcome applications from diverse candidates.

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