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Social Media and Content Strategy Manager

2 months ago

Orono, Maine, United States Colorado Natural Gas Full time
POSITION OVERVIEW:

Colorado Natural Gas is seeking a dynamic and experienced professional to fill the role of Social Media and Content Strategy Manager. This position is designed for a strategic leader who will oversee the development and execution of compelling content across various platforms. The ideal candidate will be responsible for creating high-quality, engaging materials, including articles, blog posts, infographics, and videos that align with our marketing goals.

KEY RESPONSIBILITIES:

1. **Leadership and Team Management:**
- Supervise a team of marketing professionals, ensuring effective collaboration and high performance.
- Provide guidance and training to the Customer Service Social Media Team, enhancing their ability to engage with customers effectively.

2. **Content Development:**
- Direct the creation of diverse content types that resonate with our audience and support various initiatives such as Safety, Energy Efficiency, and Community Engagement.
- Curate user-generated and third-party content that aligns with our brand messaging.

3. **Strategic Planning:**
- Formulate a comprehensive content strategy that reflects our marketing objectives and target demographics.
- Conduct thorough audience research to understand preferences and behaviors, tailoring content accordingly.

4. **Social Media Management:**
- Plan and implement social media campaigns across multiple platforms, ensuring consistent messaging and engagement.
- Monitor performance metrics and adjust strategies as needed to enhance effectiveness.

5. **Analytics and Reporting:**
- Utilize analytics tools to assess the success of content and social media initiatives, providing regular insights to the marketing team.
- Collaborate with other marketing specialists to integrate social media data into broader reporting frameworks.

QUALIFICATIONS:

- Bachelor's degree in Marketing, Communications, or a related field.
- A minimum of 5 years of experience in social media management and content strategy.
- Proven leadership experience with a track record of successful campaign execution.
- Strong analytical skills and familiarity with social media platforms and best practices.
- Excellent written and verbal communication abilities.

Colorado Natural Gas offers a competitive compensation package, including comprehensive benefits designed to support our employees' well-being. We are committed to fostering an inclusive environment where all individuals are valued and respected.