Email Marketing Journey Developer

1 month ago

Greenville, United States School Specialty Full time
Email Marketing Journey Developer

The Email Developer will be responsible for designing, coding, and optimizing high-impact email campaigns that drive engagement, conversions, and customer retention. With expertise in HTML/CSS, responsive design, and email marketing platforms, the Email Developer will create visually appealing and functional emails that adhere to brand standards and enhance overall marketing efforts.

Key Responsibilities:
  • Email Development: Create, code, and implement responsive email templates using HTML, CSS, and inline styling, ensuring compatibility across various email clients and devices.
  • Campaign Execution: Collaborate with the marketing team to execute email campaigns, including promotional, transactional, and automated emails, from concept to deployment.
  • Email Journey Design: Leverage internal customer data to design and optimize email journeys, ensuring a cohesive and personalized customer experience.
  • Quality Assurance: Perform rigorous testing and troubleshooting to ensure emails render correctly across all platforms and browsers, using tools like Litmus or Email on Acid.
  • Personalization & Segmentation: Work with data teams to implement dynamic content, personalization, and segmentation strategies that enhance the relevancy and effectiveness of email campaigns.
  • A/B Testing: Design and conduct A/B tests to optimize email performance, including subject lines, layouts, and content variations, and analyze results to inform future campaigns.
  • Analytics & Reporting: Monitor email performance metrics (e.g., open rates, click-through rates, conversions), generate reports, and provide insights to improve campaign effectiveness.
  • Compliance: Ensure all email communications comply with industry standards and regulations, including CAN-SPAM, GDPR, and other relevant laws.
  • Collaboration: Partner with designers, copywriters, and marketing strategists to develop cohesive email content that supports overall marketing objectives.
Requirements:
  • Bachelor's degree in Computer Science, Marketing, or a related field (preferred).
  • Minimum of 3 years of experience in email development or a related role.
  • Proficiency in HTML, CSS, and email-specific coding best practices.
  • Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot) and email testing tools (e.g., Litmus, Email on Acid).
  • Strong understanding of email design principles, including responsive and mobile-first design.
  • Familiarity with email analytics and performance metrics.
  • Excellent attention to detail and problem-solving skills.
  • Ability to work independently and manage multiple projects with tight deadlines.
  • Knowledge of email compliance regulations and best practices.
Preferred Knowledge and Skills:
  • Attention to Detail: Precision in coding and design to ensure emails are error-free and visually appealing across all devices and platforms.
  • Problem-Solving: Ability to troubleshoot issues related to email rendering, deliverability, and functionality, and find effective solutions quickly.
  • Communication: Strong verbal and written communication skills to collaborate effectively with team members, including designers, copywriters, and marketing strategists.
  • Time Management: Excellent organizational skills to manage multiple projects simultaneously, meet tight deadlines, and prioritize tasks effectively.
  • Adaptability: Flexibility to adapt to changing project requirements, feedback, and emerging trends in email marketing.
  • Creativity: Ability to think creatively and generate innovative ideas for email design and content that engage and resonate with the target audience.
  • Collaboration: Strong team player with the ability to work closely with cross-functional teams to develop cohesive email campaigns and strategies.
  • Analytical Thinking: Skill in analyzing performance metrics and deriving actionable insights to optimize email campaigns and improve results.
  • Customer-Focused Approach: Understanding of customer needs and behaviors to create personalized and relevant email content that enhances engagement and retention.
  • Proactiveness: Initiative in staying current with industry best practices, new tools, and techniques to continually improve email marketing efforts.
Travel Required:
  • Up to 15% travel
Disclaimers:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

School Specialty, LLC. is a Drug Free Workplace. All applicants are subject to a drug screen and background check as a condition of employment.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information.

#LI-Hybrid

Job Grade: 11

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