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Marketing Analytics Manager

2 months ago

Springdale, Arkansas, United States Tyson Foods Inc. Full time
Job Summary

The Manager Marketing Analytics will leverage data to provide actionable insights that drive strategic business decisions across the company. This role requires a strong analytical mindset, the ability to manipulate and interpret complex data, and excellent interpersonal skills to effectively communicate findings to stakeholders at all levels.

Key Responsibilities
  • Data Analysis & Reporting: Analyze large and complex datasets to identify trends, patterns, and opportunities that can influence business strategy and operations.
  • Business Insights: Provide data-driven insights to support decision-making across various departments, including marketing, sales, finance, and operations.
  • Data Manipulation: Extract, clean, and transform data from multiple sources to ensure accuracy and relevance in reporting.
  • Visualization: Create clear and concise data visualizations, reports, and dashboards to present findings to non-technical stakeholders.
  • Collaboration: Work closely with cross-functional teams to understand their data needs and provide tailored insights that support their objectives.
  • Process Improvement: Identify and implement opportunities to improve data processes and methodologies to enhance the efficiency and effectiveness of data-driven decision-making.
  • Communication: Effectively communicate complex analytical concepts and results to stakeholders in a clear and actionable manner.
Requirements
  • Education: Bachelor's degree in Data Science, Statistics, Business, or a related field.
  • Experience: 2+ years of experience in data analysis, business intelligence, or a related role.
  • Technical Skills: Experience with data visualization tools like Tableau, Power BI, or similar.
  • Industry-Specific Data: Familiarity with Circana (formerly IRI), Luminate, and other syndicated data sources.
  • Soft Skills: Strong interpersonal and communication skills, with the ability to explain complex data insights to a non-technical audience. Excellent problem-solving abilities and attention to detail. Ability to work independently and as part of a team in a fast-paced environment.