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Head of Business Analytics
2 months ago
Company Overview
Mindshare is dedicated to fostering sustainable growth for its clients. As 'Growth Architects,' we focus on strategies that enhance the well-being of all stakeholders — benefiting individuals, the environment, and businesses alike — through intentional media usage. This methodology fosters deeper connections with consumers, builds brand trust, and achieves superior results for all parties involved.
Position Summary & Influence
In this pivotal role, you will collaborate closely with clients, as well as internal Planning and Investment teams, to establish a comprehensive cross-media measurement strategy. You will be responsible for developing and sustaining internal modeling and technological solutions while leading a team of moderate to large size.
Core Responsibilities
- Recruit and nurture a team of analysts (5 direct reports).
- Demonstrate proficiency with primary purchasing and ad-serving platforms (Prisma, Sizmek, etc.).
- Oversee both internal (Mindshare) and external client relationships to steer Business Intelligence initiatives.
- Design and manage research initiatives (Kantar Millward Brown, Upwave, Lucid, etc.).
- Assess vendors, technologies, and emerging advertising opportunities.
- Educate staff on both syndicated and proprietary research tools and systems, addressing daily inquiries.
- Exhibit mastery of proprietary tools and systems, primarily focused on econometrics.
- Lead advanced analytical requests in conjunction with the modeling team, supporting the strategic vision of clients.
- Maintain client relationships effectively.
- Guide the team in crafting long-term measurement roadmaps tailored to clients (primarily focused on mass media).
- Oversee the creation and implementation of campaign-specific measurement frameworks.
Qualifications
- Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field, or equivalent professional experience.
- A minimum of four to five years of relevant experience is preferred.
- Proficiency in Data Visualization tools – DOMO, Tableau; Web Analytics – Google Analytics, Adobe Analytics; Ad Servers – Sizmek; Syndicated Measurement – Nielsen, comScore; Ad Effectiveness Research – Kantar Millward Brown, Upwave, Lucid, Dynata.
- Familiarity with SQL, R, and Python is essential.
Life at Mindshare
Our commitment to shaping the future of media includes investing in our employees to enable them to perform at their best. We prioritize employee development as much as responsible media investment. Mindshare employees have access to the global networks of GroupM & WPP to pursue their interests, expand their connections, and learn at the forefront of marketing and advertising. We offer various employee resource groups and frequently host in-office events to celebrate team achievements, share insights, and recognize holidays and milestones.
Mindshare is part of WPP's media investment group and stands as a leading entity in media investment, with a mission to redefine the media landscape where advertising is more effective for individuals. The company manages over $60 billion in annual media investments, as confirmed by independent research. Through its global agencies, Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, along with cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions, Mindshare utilizes a unique blend of global scale, expertise, and innovation to create lasting value for clients worldwide.
Mindshare is an equal opportunity employer, welcoming applicants and employees without regard to race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or any other protected status.
Mindshare is dedicated to providing reasonable accommodations to individuals with disabilities and disabled veterans. If you require assistance due to a disability in your job search or application process, please inform us of your needs and contact information.
The salary range for this position may vary based on job-related factors, including business needs, experience, level of responsibility, and qualifications. We offer a competitive benefits package; further details can be found on our website.
