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Lead Customer Engagement Strategist
2 months ago
MANE, a renowned family-owned enterprise with a rich heritage in Flavors and Fragrance innovation, is seeking a dynamic professional.
The Lead Customer Engagement Strategist is essential in fostering collaboration among clients, sales, and technical teams to enhance growth within targeted markets. This role requires strong communication skills, strategic planning, and a blend of analytical and creative thinking.
Key Responsibilities:
- Coordinate and oversee significant customer interactions, ensuring effective execution through teamwork across various departments.
- As a key player in the Beverage sector, assist in formulating and implementing strategies within specified markets.
- Perform market research, trend analysis, and customer assessments to guide prioritization efforts.
- Articulate MANE's strengths into persuasive value propositions for clients and business partners.
- Identify potential market avenues, create actionable growth strategies, and present these platforms to collaborative MANE teams.
- Provide marketing support for global and national account teams across functions.
- Collaborate with commercial teams to devise and present tailored solutions for both existing and prospective clients, promoting sustainable growth.
- Develop and co-manage flavor collection initiatives and proactive customer engagement resources.
- Organize, manage, and participate in relevant industry exhibitions to highlight MANE's expertise and stay abreast of market trends.
- Monitor competitor activities and suggest strategies to maintain a competitive edge.
- Willingness to travel: approximately 30%.
Qualifications:
- Bachelor's degree in marketing or business; an MBA is advantageous.
- A minimum of 8 years of experience in marketing.
- Skilled in market research and crafting engaging presentations (PowerPoint, Canva).
- Experience in interpreting research data and deriving insights.
- Demonstrated success in managing creative projects within a collaborative environment.
- Experience in the B2B sectors of flavor, seasoning, beverages, or food ingredients.
Personal Attributes:
- Innovative and team-oriented.
- Genuine interest and curiosity about the beverage, nutrition, and food sectors.
- Strong work ethic, independent working capability, and critical thinking proficiency.
- Detail-oriented with strong organizational skills and follow-through.
- Exceptional project management, communication, and interpersonal abilities.
MANE provides competitive benefits, including a comprehensive PTO plan, paid holidays, annual shutdowns, 401(k) contributions, tuition reimbursement, paid parental leave, and employee assistance programs.
MANE is dedicated to fostering a culture that emphasizes employee well-being and is an equal opportunity employer.