Marketing Communications Director

4 weeks ago

Greenville, South Carolina, United States American Heart Association Full time
Job Description

We are seeking a highly skilled Marketing Communications Director to join our team at the American Heart Association. As a key member of our marketing team, you will be responsible for developing and implementing communications and marketing plans that promote our strategic priorities, events, and cause initiatives within the Upstate SC and CSRA markets.

Key Responsibilities:

  • Develop and implement local strategic communications plans that promote our nationally driven priorities, local events, community impact, science news, and cause initiatives.
  • Write, distribute, and pitch news releases and other supporting media materials to local traditional and non-traditional media.
  • Develop and manage local social media posts.
  • Secure media sponsorships for local events and priority initiatives, as appropriate.
  • Implement awareness campaigns around heart and stroke-related topics and work collaboratively with other key market staff to develop an integrated approach to such campaigns.
  • Work with staff to ensure that national branding guidelines are followed.
  • Develop and implement communications plans for sponsor-funded activations.
  • Coordinate and implement communications plans in conjunction with strategic alliances.
  • Identify, secure, and media train local spokespersons.
  • Provide marketing and communications support for development and fundraising events and activations, as appropriate.
  • Identify human interest stories for media coverage, social media posts, internal and external communications channels, and event integration.
  • Track all media coverage via a media tracking system and manage a spokesperson database. Work with video production companies to produce videos for events, social media, and other marketing communications resources.
  • Work with photographers to produce photography for events, social media, and other marketing and communications resources.

Requirements:

  • Bachelor's degree in communications, marketing, public relations, journalism, or a related field, or some college plus experience.
  • Minimum of two years of work experience in communications, social media, public relations, and journalism, or any equivalent combination of training and work experience.
  • Experience applying the principles and practices of communications and marketing to the non-profit environment.
  • Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
  • Experience with crisis communications and sensitive issues.
  • Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
  • Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print, and general business writing.
  • Working knowledge of news media operations, newsgathering, and technology.
  • Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoint, and spreadsheets.
  • Travels as the need arises within the assigned territory markets; 30% travel as needed to Augusta and other locations as appropriate.

Benefits:

  • Competitive base salary.
  • Performance and recognition opportunities.
  • A wide array of benefits, including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
  • Employee assistance program, employee wellness program, and telemedicine.
  • Paid Time Off (PTO) at a minimum of 16 days per year for new employees, increasing based on seniority level.
  • 12 paid holidays off each year, including several days off at the end of the year.
  • Tuition assistance for further education and career development.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about making a difference in the lives of others and have the skills and experience we are looking for, please submit your application.

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