Lead Generation Specialist

1 week ago

SaintIlpize, Auvergne-Rhône-Alpes, United States Xpedient Logistics Full time
Job Title: Lead Generation Specialist

Xpedient Logistics is a leading provider of 3rd party logistics services. We are seeking a highly motivated and results-driven Lead Generation Specialist to join our team.

Job Summary:

The Lead Generation Specialist will play a crucial role in driving our market research and lead generation efforts. This includes proactively reaching out to potential companies and serving as a vital point of contact for these prospects.

Key Responsibilities:

  • Customer Acquisition: Strategically identify and acquire new customers while expanding our existing network to drive sales of our products within the US and Canada.
  • Cold Outreach: Execute a high volume of effective cold calls and cold email campaigns to establish initial connections with prospective customers.
  • Growth and Digital Marketing Campaigns: Oversee campaigns designed to drive growth and opportunity, utilizing channels such as email marketing, LinkedIn InMail, LinkedIn Sales Navigator, and LinkedIn ads.
  • Communication Development: Draft and refine compelling external communications that engage potential buyers and reflect our brand voice.
  • CRM Management: Maintain meticulous records of all communications in Xpedient's CRM system, ensuring accurate tracking of interactions, follow-ups, and lead statuses.
  • Technology Research and Implementation: Conduct ongoing research to identify and implement innovative technologies and tools that can enhance the efficiency and effectiveness of the Business Development team.
  • Market Analysis: Perform comprehensive market analyses to uncover lucrative opportunities for growth.
  • Collaboration with Lead Generation Partners: Work closely with our lead generation partners to align on the overall growth marketing and demand generation strategy.
  • Networking and Relationship Building: Actively participate in industry events, trade shows, and networking opportunities to build relationships with potential clients and industry influencers.

Qualifications:

  • Experience in sales and/or lead generation, with a proven track record of successfully acquiring new customers and driving revenue growth.
  • Experience with lead generation techniques and methodologies, including familiarity with CRM systems and lead tracking tools.
  • Experience running successful outbound campaigns using LinkedIn InMail, LinkedIn Sales Navigator, and outbound email tools.
  • A proactive mindset characterized by strong initiative, high motivation, professionalism, and reliability.
  • Flexibility, adaptability, and a proactive approach are essentials.

Additional Skills and Attributes:

  • Analytical Skills: Ability to interpret data and draw meaningful insights that can inform strategic decision-making.
  • Creative Thinking: A knack for developing innovative outreach strategies and marketing campaigns that capture attention and drive engagement.
  • Strong Communication Skills: Excellent verbal and written communication skills are essential for effective outreach and relationship building.
  • Public Speaking Skills: Proficiency in delivering presentations and engaging with audiences effectively, both internally and externally.
  • Project Management: Strong organizational skills and the ability to manage multiple tasks and priorities simultaneously.

Xpedient Logistics is an Equal Opportunity Employer. We offer competitive wages, insurance benefits, paid time off, and holidays.

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