Digital Marketing Strategist

3 weeks ago


Fort Lauderdale, Florida, United States Zimmerman Advertising Full time

About Zimmerman Advertising

We are a leading advertising agency seeking a highly skilled and results-driven Sr. Paid Search Analyst to join our team. Our ideal candidate will have a proven track record of managing and optimizing paid search campaigns, driving qualified traffic, conversions, and revenue.

Key Responsibilities:

  • Develop and execute paid search strategies across various platforms such as Google Ads and Bing Ads.
  • Conduct thorough keyword research and analysis to identify high-performing and relevant keywords for targeting.
  • Create and optimize paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
  • Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.

Requirements:

  • 4+ years of experience in PPC.
  • Proven experience in managing and optimizing paid search campaigns.
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Familiarity with web analytics tools such as Google Analytics.

Salary Estimate:

$120,000 - $180,000 per year, depending on experience.



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