Strategic Business Development Specialist

2 weeks ago

New York, New York, United States Influential Full time

At Influential, we are seeking a highly skilled Strategic Business Development Specialist to drive the planning and execution of our campaigns with a focus on delivering exceptional results. This role is responsible for identifying and driving account growth opportunities while fostering innovation that meets our clients' business objectives.

This includes partnering with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts. Additionally, you will provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience.

You will also be responsible for ensuring account media plan, messaging, and measurement approach aligns with the account strategy and client's business goals. This involves presenting/pitching the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes.

As a Strategic Business Development Specialist, you will work closely with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success. You will also develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions, and execution leads that outlines short- and long-term strategies with tactical plans for driving business growth.

The ideal candidate will have a Bachelor's degree or equivalent experience, 3+ years of agency experience in media buying/planning, omni-channel marketing, or previous strategy roles. They will also possess strong analytical skills, creative thinking, and proficiency in Microsoft Excel and Google Suite. Experience with media planning/syndicated research tools such as YouGov, GWI, Helixa, and Simmons is also required.

A strong understanding of social listening tools (Netbase, Brandwatch, Infegy, etc.) and survey design/quantitative survey analysis for audience segmentation and insights is also essential. The ability to leverage social content data and provide actionable insights and recommendations on content strategies is also necessary.

We offer competitive compensation ranging from $70,000 to $90,000 per year, depending on candidate-related work experience, subject matter expertise, and work location. Our company provides flexible time off with inclusive holiday benefits, comprehensive medical, dental, and vision insurance, 401(k) matching, and an awesome collaborative work culture.

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