Digital Marketing Specialist
2 weeks ago
We are seeking a highly skilled SEM Digital Specialist to lead and optimize paid search campaigns across multiple platforms, including Google, Bing, Yahoo, and various PPC and paid social media channels.
The ideal candidate will possess a strong track record in both B2C and B2B environments, with a particular focus on driving lead generation for industries such as senior living, tourism, manufacturing, and home services.
Key Responsibilities:- Design, implement, and manage effective SEM strategies tailored to client goals across multiple industries.
- Conduct thorough testing, data collection, and analysis to uncover trends and actionable insights, ensuring campaigns achieve maximum ROI.
- Create and deliver comprehensive monthly performance reports, clearly outlining campaign activities, key metrics, and outcomes.
- Work closely with the digital media team to support broader campaign initiatives and contribute to team success.
- Stay up-to-date with industry trends, tools, and best practices to continually refine and enhance campaign strategies.
- Proven expertise in managing SEM and PPC campaigns across Google, Yahoo, Bing, and paid social media platforms.
- Google Ads and Google Analytics certifications are required.
- Advanced skills in Excel, including Pivot Tables and Formulas, and experience with bid management tools such as Click Equations, Marin, Kenshoo, or Search Ignite.
- Strong knowledge of website analytics tools, including Google Analytics, NetInsight, Omniture, and WebTrends.
- Bachelor's degree in Analytics, Marketing, Business, or a related field.
- Collaborative environment that values collaboration and collective success.
- Diverse clientele across various industries, offering a rich and varied experience.
- Professional growth opportunities in a vibrant work environment.
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