Senior Brand Marketing Manager
1 week ago
Job Overview
Quality Services Moving, a veteran-owned and award-winning relocation company in Lorton, VA, seeks a highly skilled Marketing Specialist to drive brand growth and expansion efforts across multiple locations.
We are looking for a creative and self-motivated individual with exceptional marketing skills to optimize relevance, grow brand awareness, and increase sales. As a key member of our team, you will have the opportunity to pursue career advancement options and contribute to our continued success.
About Quality Services Moving
We are a premier moving, hauling, and storage provider to residential customers, corporate accounts, transitioning service members, and government agencies. Our commitment to quality, training, and integrity remains our top priority. We employ a performance-based, growth-oriented, and mission-focused culture dedicated to maintaining the highest standards for everyone's mutual benefit.
Key Responsibilities
- Develop and implement targeted marketing strategies to meet or exceed corporate objectives, leveraging business trends, demographic audiences, and market share analysis.
- Create and execute effective marketing campaigns to increase our presence, evaluating their effectiveness and return on investment (ROI).
- Implement strategies to promote our company's image, history, values, services, capabilities, and staff, educating consumers, increasing brand awareness, and facilitating growth.
- Manage our online presence to optimize website effectiveness, maintain a stellar reputation, promote branding, and increase web leads.
- Collaborate with the Sales Department to create and distribute sales materials and identify, attend, and/or sponsor pertinent events to achieve sales objectives.
- Oversee campaigns to maintain regular communications with previous customers, foster employee morale, and promote positive relationships both internally and externally.
- Interact with PR firms and other entities to maximize corporate visibility.
- Monitor web and social media activity to maintain a positive corporate image, make appropriate updates, and engage others to cultivate new relationships while fostering existing ones.
Requirements
- 2+ years of marketing-related experience in a for-profit environment (a degree in Marketing, Communications, or a similar field is preferred but not required).
- Highly creative with an exceptional command of the English language (verbal and written).
- Prior content development and distribution experience via print and electronic means.
- Tech savvy with familiarity using CRM, SEO/SEM techniques, social media strategies, and deploying email campaigns.
- A positive, service-oriented attitude, keen attention to detail, and excellent organizational skills.
- Professional demeanor with an appropriate presence and tact to represent our company in various environments.
- Reliable transportation to/from our Lorton, VA facility (note: position is located in Lorton and is not metro-accessible).
Compensation and Benefits
We offer a competitive compensation package, including benefits such as health/dental insurance, 401(k) with employer matching, and tuition reimbursement, as well as professional development and exceptional promotional opportunities for motivated individuals.
Location and Salary Range
The successful candidate can expect a salary range of $60,000 - $80,000 per year, depending on experience, based on national averages for a Marketing Specialist in the Washington D.C. area.
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