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Senior Product Marketing Manager, AWS Developer Tools

2 months ago

Washington, United States Amazon Web Services, Inc. Full time

About the Role

Amazon Web Services, Inc. is seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing the marketing strategy for our Next Generation Developer Tools.

Key Responsibilities

  1. Develop and Execute Marketing Strategy

Define and drive the marketing and go-to-market strategy for our Next Generation Developer Tools, including AWS Amplify and generative AI technologies.

Launch and Content Planning

Develop and execute launch plans and content plans to help customers understand the use cases and value propositions of our Next Generation Developer Tools.

Campaign Development and Execution

Craft and execute campaigns to reach our customers and help grow their understanding and usage of our Next Generation Developer Tools.

Marketing Channel Optimization

Test and refine new marketing approaches and channels to reach and engage key audiences.

Business Metrics and Measurement

Define business metrics, measurement plan, and testing plan for related campaigns.

Collaboration and Communication

Work effectively across AWS with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve our joint business goals.

Requirements

  1. 7+ Years of Marketing Experience

Experience building, executing, and scaling cross-functional marketing programs.

Go-to-Market Experience

Experience leading go-to-market for consumer software or hardware product launches.

Technical Familiarity

Familiarity with the software development lifecycle and technologies and frameworks popular with front-end developers.

About Amazon Web Services, Inc.

Amazon Web Services, Inc. is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.