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Brand Engagement Specialist

2 months ago

San Jose, California, United States Park West Full time

Position Overview:

The Brand Engagement Specialist at Park West will play a crucial role in executing forward-thinking marketing initiatives aimed at increasing brand recognition and fostering customer loyalty. This position demands effective collaboration with both marketing and sales departments to craft innovative promotional materials and campaigns.

Key Responsibilities:

  • Implement marketing initiatives that prioritize brand visibility, customer acquisition, and retention strategies.
  • Work alongside sales and marketing teams to produce compelling marketing collateral.
  • Conduct thorough market analysis to uncover trends and consumer preferences for strategy enhancement.
  • Evaluate and track key performance metrics to assess the success of marketing efforts.
  • Engage in promotional activities and community outreach to elevate brand presence.
  • Build and nurture relationships with industry leaders and partners to support brand growth.
  • Develop and sustain client connections through effective networking and outreach.
  • Set measurable goals for customer engagement across diverse marketing platforms.

Qualifications and Skills:

  • A bachelor's degree in marketing or a related discipline is preferred.
  • At least 2 years of experience in marketing, ideally within similar sectors.
  • Exceptional written and verbal communication abilities.
  • Proficient in computer applications, including MS Office, Excel, and marketing tools.
  • Strong organizational skills with the ability to manage multiple tasks efficiently.
  • A collaborative team player with outstanding project management capabilities.